Getting to Know Your Customers

Nettra Pan πŸ¦‡πŸ”Š
πŸ‘‹ Hi! I'm Dr. Nettra Pan (αž”αŸ‰αžΆαž“ αž“αŸαžαŸ’αžšαžΆ), Ξntrepreneurship Lecturer @BayesBSchool. Interests: community-oriented innovation and new venture strategy. #w3ready

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Getting to Know Your Customers
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intermediate
customer experience
case studies
examples
introduction
Intro
What’s inside?
Who is it for?

What is different about serving customers an innovative product or service? And what data do you need to succeed? This deep dive will equip you with the basic skills and mindsets required to get to know your customer.


Nettra Pan is an expert in entrepreneurship and social innovation. Her work is focused on how firms resolve tensions between commercial and seemingly non-commercial imperatives. She draws on frameworks from psychology and sociology to better understand how startups and venture capital-like firms with a social impact mandate can succeed. Nettra's research has been presented at leading research conferences in entrepreneurship, social impact and innovation. She is a Lecturer in Entrepreneurship and Social Innovation at The Business School (formerly Cass).


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  • Do Things that Don't Scale and 9 other articles
  • Average reading time: 7 minutes
  • Topics covered: startups, scaling, lean, paul graham, top
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  • From experts like Paul Graham, Andrew Chen πŸ‡ΊπŸ‡Έ, and more
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Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.

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