10+ Best Articles on Ecommerce
The most useful articles and videos on ecommerce from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Ecommerce Articles
At a glance: these are the articles that have been most read, shared, and saved on ecommerce by Refind users in 2023.
- Why One Gen Z-Led Retailer is Limiting Orders Per Customer
- Why It's Hard to Escape Amazon's Long Reach
- America's ‘retail apocalypse’ is about to spillover to the rest of the economy
- Social commerce: 3 crucial steps to succeed with shopping ads
- Why McKinsey sees 'commerce media' as the go-to media and marketing investment channel of the future
Videos
Watch a video to get a quick overview.
Introducing Amazon Go and the world’s most advanced shopping technology
Amazon Go is a new kind of store featuring the world’s most advanced shopping technology. No lines, no checkout – just grab and go! Learn more at http://amaz...
Welcome to Ecommerce Essentials!
Welcome to Ecommerce Essentials - a series dedicated to exploring and finding solutions to common issues for e-commerce websites. For each episode, we’ll ide...
Short Articles
Short on time? Check out these useful short articles on ecommerce—all under 10 minutes.
Social commerce: 3 crucial steps to succeed with shopping ads
Social media platforms offer major opportunities for brands to engage with shoppers, says Sarah Hiraki (head of creative, Smartly.io). For true success in social commerce, marketers must create…
Why McKinsey sees 'commerce media' as the go-to media and marketing investment channel of the future
McKinsey believes it’s time to look at the e-commerce and retail media as one big industry, encompassing all the advertisers, retail media firms, media companies and shoulder industries that serve…
Why One Gen Z-Led Retailer is Limiting Orders Per Customer
Sustainable retail platform Toward is setting a new precedent by preventing customers from placing more than 12 orders per year.
E-commerce is flatlining in the first quarter
Online sales are dwindling and customers are returning to physical stores.
The Smartest Website You Haven't Heard of
lessons in UI design from an industrial supply company.
Long Articles
These are some of the most-read long-form articles on ecommerce.
Why It's Hard to Escape Amazon's Long Reach
The ecommerce company is also a cloud computing provider, TV producer, fashion designer, wind-farm backer, and organizer of crowdsourced micro-labor tasks.
Shaping Your Ecommerce Strategy in 2022: Key Industry Trends
Ready to shape your ecommerce strategy for 2022 and beyond? Our recent ecommerce study reveals key industry trends looking toward the future.
America's ‘retail apocalypse’ is about to spillover to the rest of the economy
The spillover from retailer debt will flow far and wide across the economy.
Are the hyper-specialist shops of Berlin the future of retail?
One shop sells nothing but buttons, another sells only liquorice, and another is ‘the world’s first textile butcher shop’. In the age of Amazon, it seems the way to thrive is to specialise
The Future Of Retail In The Age Of Amazon
As Jeff Bezos’s juggernaut continues to grow, forward-thinking competitors are finding creative ways to succeed—and be what Amazon can never be.
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