The Best of Digiday
10+ most popular Digiday articles, as voted by our community.
Authority, insight, and honesty on digital media and marketing.
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Digiday on Advertising
Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant
Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China's digital giants.
Digiday on Business
Ad spending on TikTok defies advertising slowdown
Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app.
Digiday on Copywriting
'I have to fight to do my job': Confessions of a copywriter
In the latest edition of Confessions, a copywriter reveals how they're stretched too thin.
Digiday on Creator Economy
Creators face their 'worst nightmare' with possible TikTok ban
As TikTok gains influence with marketers and creators, they also say they welcome lawmakers’ efforts to limit the platform’s influence via government-owned devices.
Digiday on Newsletters
How Substack has spawned a new class of newsletter entrepreneurs
As the media ecosystem contracts amid coronavirus, Substack has been thrust into an uncomfortable role — that of a savior.
«Substack enjoys a growing profile in the media industry, but it’s not a consumer brand. The company is fine with that. Substack wants to be behind the scenes, taking its cut as writers interact with their devoted readers. More than 100,000 subscribers pay writers on Substack, according to the company.»
Digiday on Podcasting
Why the podcast gold rush is slowing down for some publishers
Increased competition for listeners and ad dollars is putting pressure on many podcast-producing publishers that do not focus on audio as a primary source of their audience or revenue.
Digiday on Retail
Why McKinsey sees 'commerce media' as the go-to media and marketing investment channel of the future
McKinsey believes it’s time to look at the e-commerce and retail media as one big industry, encompassing all the advertisers, retail media firms, media companies and shoulder industries that serve…
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As ad budgets are slashed in the absence of cash, marketers are 'bartering' influencers
When recession looms, barter booms. Nowhere is this truer (in marketing) at the moment than with influencers.
Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
Father of the emoticon comes out swinging: I think emojis are ugly
Scott Fahlman, computer scientist and father of the Emoticon, doesn’t understand why emojis are such a big deal.
Why publishers say opening up remote hiring has grown and greatly improved the applicant pool
For all the headaches for publishers associated with the shift to remote work, its impact on hiring has been a bright spot.
«“Nothing compared to how fast and strong an impact opening up our applicant pool to remote applicants had,” said Quartz CEO Zach Seward.»
Apple plans to add audio versions of publisher articles to Apple News+
The spoken word versions of stories already available in Apple News+ would be produced by Apple, rather than the publishers of the original stories.
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Digiday on Social Media Marketing
Why Spotify makes Wrapped its annual marketing moment
As first-party data becomes increasingly important, so does Spotify's Wrapped end of year marketing campaign.