The Best of Digiday
10+ most popular Digiday articles, as voted by our community.
Authority, insight, and honesty on digital media and marketing.
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Digiday on Advertising
Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant
Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China's digital giants.
Ad spending on TikTok defies advertising slowdown
Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app.
Digiday on Copywriting
'I have to fight to do my job': Confessions of a copywriter
In the latest edition of Confessions, a copywriter reveals how they're stretched too thin.
Digiday on Digital Life
Is this the worst page on the internet?
This is a small example of a larger problem with digital media. There's still pressure to play games in order to make money.
Digiday on Marketing
Marketers move beyond the basics of ChatGPT with new tools
Companies are setting their sights past OpenAI's free version and integrating their own data sets for new ads, bots and idea generators.
Digiday on Media
10 Lessons for Brands From The Huffington Post
The AOL property is schooling brands on how they can up their metabolism and become more social.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
Digiday on Podcasting
Why the podcast gold rush is slowing down for some publishers
Increased competition for listeners and ad dollars is putting pressure on many podcast-producing publishers that do not focus on audio as a primary source of their audience or revenue.
Digiday on Retail
Why McKinsey sees 'commerce media' as the go-to media and marketing investment channel of the future
McKinsey believes it’s time to look at the e-commerce and retail media as one big industry, encompassing all the advertisers, retail media firms, media companies and shoulder industries that serve…
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As ad budgets are slashed in the absence of cash, marketers are 'bartering' influencers
When recession looms, barter booms. Nowhere is this truer (in marketing) at the moment than with influencers.
Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
Father of the emoticon comes out swinging: I think emojis are ugly
Scott Fahlman, computer scientist and father of the Emoticon, doesn’t understand why emojis are such a big deal.
Maybe Web3 isn't as dead as it would seem, as agencies play with new data-generating models
Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.
Creators face their 'worst nightmare' with possible TikTok ban
As TikTok gains influence with marketers and creators, they also say they welcome lawmakers’ efforts to limit the platform’s influence via government-owned devices.
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Digiday on Social Media Marketing
Why Spotify makes Wrapped its annual marketing moment
As first-party data becomes increasingly important, so does Spotify's Wrapped end of year marketing campaign.