Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China's digital giants.
Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app.
In the latest edition of Confessions, a copywriter reveals how they're stretched too thin.
As TikTok gains influence with marketers and creators, they also say they welcome lawmakers’ efforts to limit the platform’s influence via government-owned devices.
Increased competition for listeners and ad dollars is putting pressure on many podcast-producing publishers that do not focus on audio as a primary source of their audience or revenue.
McKinsey believes it’s time to look at the e-commerce and retail media as one big industry, encompassing all the advertisers, retail media firms, media companies and shoulder industries that serve…
When recession looms, barter booms. Nowhere is this truer (in marketing) at the moment than with influencers.
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
Scott Fahlman, computer scientist and father of the Emoticon, doesn’t understand why emojis are such a big deal.
For all the headaches for publishers associated with the shift to remote work, its impact on hiring has been a bright spot.
«“Nothing compared to how fast and strong an impact opening up our applicant pool to remote applicants had,” said Quartz CEO Zach Seward.»
The spoken word versions of stories already available in Apple News+ would be produced by Apple, rather than the publishers of the original stories.
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