Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China's digital giants.
Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app.
In the latest edition of Confessions, a copywriter reveals how they're stretched too thin.
This is a small example of a larger problem with digital media. There's still pressure to play games in order to make money.
Companies are setting their sights past OpenAI's free version and integrating their own data sets for new ads, bots and idea generators.
The AOL property is schooling brands on how they can up their metabolism and become more social.
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
Increased competition for listeners and ad dollars is putting pressure on many podcast-producing publishers that do not focus on audio as a primary source of their audience or revenue.
McKinsey believes it’s time to look at the e-commerce and retail media as one big industry, encompassing all the advertisers, retail media firms, media companies and shoulder industries that serve…
When recession looms, barter booms. Nowhere is this truer (in marketing) at the moment than with influencers.
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
Scott Fahlman, computer scientist and father of the Emoticon, doesn’t understand why emojis are such a big deal.
Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.
As TikTok gains influence with marketers and creators, they also say they welcome lawmakers’ efforts to limit the platform’s influence via government-owned devices.
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