10+ Best Articles on Copywriting
The most useful articles on copywriting from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Copywriting Articles
At a glance: these are the articles that have been most read, shared, and saved on copywriting by Refind users in 2023.
- Copywriting Examples — The world's best copy. In one place.
- How AI Copywriters Are Changing SEO
- SaaS website teardown: How to convert customers with better copy
- If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media
- 5 AI Use cases for Copywriting (That's not Producing Copy)
How to ...?
How To Write Email Marketing Copy That Converts Like Crazy
This article outlines 5 ways to improve the persuasive power of your email copy and start increasing your conversion rate.
How to integrate copywriting in your startup’s design process
After publishing 5 principles for great interface copywriting, I heard from hundreds of entrepreneurs, designers, and product managers who…
How to Write Email Copy That Resonates With Your Readers
Looking for solid, useful tips on how to write email copy? Here's your one-stop guide, complete with examples, practical advice and more.
How To Write Email Copy That Actually Converts
There are a few things you can do to ensure that you write not only a great email, but a great email that converts
Short Articles
Short on time? Check out these useful short articles on copywriting—all under 10 minutes.
How AI Copywriters Are Changing SEO
GPT-3 is a neural network machine learning model used to generate text. Chris Tweten explores how AI copywriters compare to humans and their potential to change SEO.
Copywriting Examples — The world's best copy. In one place.
The only swipe file you’ll ever need. 330+ handpicked examples. Broken-down.
5 AI Use cases for Copywriting (That's not Producing Copy)
5 creative ways that AI can be used in copywriting to enhance, rather than replace, the work of human writers.
Emojis in E-Mail Subject Lines? (Video)
We conducted user research to understand the impact of emojis in email subject lines. They can be useful once in a while, but should not be overused.
How can stand-up comedians help designers write better UX Copy?
Nitya Kumar explores how the methods used by comedians could be applied in designing user experiences.
Long Articles
These are some of the most-read long-form articles on copywriting.
SaaS website teardown: How to convert customers with better copy
Learn the step-by-step process of transforming your website into a sales-machine, by just changing the copy.
Slack Copywriting: What They Say to 9.6 Million Pageviews Every Month
An investigation into five iterations of Slack’s homepage reveals:
10 Universal Writing Rules from The Onion’s Founding Editor
Scott Dikkers shares the 10 writing rules that took The Onion from a local print magazine to a globally renowned media house with nearly 20 million social followers and over 10 million monthly visitors.
If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media
How can you write a social media update that wins readers over every single time? Start with these 27 copywriting formulas. Find a favorite. Repeat.
The Email Parser Guide: How to Automatically Copy Data From Your Emails
Ebay emailed—someone ordered something from your store. Your bank emailed with your monthly statement, your credit card is reminding you to pay your bill, and Apple's reminding you of that app you...
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