The Best of Buffer
20+ most popular Buffer articles, as voted by our community.
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Buffer on Content Marketing
Content Curation: How to Discover and Share the Very Content
It's all here! This ultimate guide to content curation has tips on where to find great content, how to read it fast, and automation flows for social sharing
How to Write a Blog Post: A Full Breakdown of What We Do
See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion.
Buffer on Copywriting
If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media
How can you write a social media update that wins readers over every single time? Start with these 27 copywriting formulas. Find a favorite. Repeat.
The Art of Copywriting: How to Write Better Captions that Get Engagement
Effective copywriting is the ability to tell a compelling story in a way that evokes strong emotions within your audience and readers.
Buffer on Influencer Marketing
How Much Does Social Media Influencer Marketing Cost?
How much does influencer marketing cost? Here are some guidelines used by marketers, agencies, and influencers themselves.
Buffer on Marketing
The Complete Guide to Instagram Marketing
Learn exactly how to create your Instagram marketing strategy from scratch and optimize an existing strategy for long-term success.
People Don't Buy Products, They Buy Better Versions of Themselves
Understanding the features vs benefits phenomenon is one of the hardest things to do in product marketing. Here're some examples for features vs benefits products
Buffer on Mastodon
A Beginner’s Guide to Mastodon
Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high…
Buffer on Personal Branding
Social Proof: The Golden Rules of Personal Branding
In this interview, six experts share their Golden Rules for personal branding on social media.
Buffer on Storytelling
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
People want to hear stories, not information, numbers, or features. Here're 11 surefire storytelling formulas to help you tell your social media stories.
7 Secrets of Super-Successful Video Marketing
By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. We looked at some […]
Buffer on Twitter
The Best Times for Tweets, Facebook Posts, Emails, and More
When is the best time to tweet, best time to post to Facebook or the best time to send emails or best time to publish blogposts? We found out.
15 Twitter Hacks That Will Turn You Into a Twitter Pro
Try these 15 easy Twitter hacks to get more organized and find more enjoyment sharing and engaging on Twitter.
These are some all-time favorites with Refind users.
The 6 Lessons We've Learned About Product Marketing at a Startup
A look at how our product marketing teams have evolved as we've grown in order to optimize our setup and grow our products.
We Made These 10 Social Media Mistakes so You Don’t Have To
We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.
How These Small Businesses Are Winning At Email Marketing
Email marketing is an excellent tool for brands to deepen their connection with customers! These eight businesses will give you inspiration for your next newsletter.
A Simple Guide to Measuring Product-Market Fit
It’s amazing that there is a huge amount of discussion on the importance of hitting product market fit for what you are building. Interestingly, there isn’t as much about how to measure when you actually have product market fit for what you have built. The reason that’s the case, is because partially it’s a question that you […]
Why We Increase Our Team’s Salaries Every Year
Every year we increase our entire team’s salaries to keep up with market rates. Here's our why we do this and how it impacts operating expenses.
What is Refind?
Every day Refind picks the most relevant links from around the web for you. is one of more than 10k sources we monitor.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to firstname.lastname@example.org
Who uses Refind?
200k+ smart people start their day with Refind. To learn something new. To get inspired. To move forward. Our apps have a 4.9/5 rating.
Is Refind free?
Yes, it’s free!
How can I sign up?
Head over to our homepage and sign up by email or with your Twitter or Google account.
Buffer on Social Media
Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue
I believe businesses will no longer join social media for traffic or revenue, but for brand building and engagement. Here's why.
The 20 Best New Social Media Tools to Try in 2018 and How to Use Them
We partnered with Product Hunt to bring you the top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.