The Best of The Drum
10+ most popular The Drum articles, as voted by our community.
The Drum covers modern marketing, agency business, creativity & the future of media. Marketing’s changing. Don’t miss a beat.
The Drum on Content Marketing
What will be the top 5 content marketing trends of 2023?
Content marketing trends 2023 to help develop your content marketing strategy. Create good content and reach your target audience.
The Drum on Marketing
5 actionable steps for email marketing growth (even during a recession)
Tough economic times are ahead, demanding smart thinking from marketers in every domain. Here, Sumaiya Khalifa of agency Digital Ethos shares five tips for recession-ready email marketing growth.
The Drum on Millennials
Marketing to millennials and Generation Z: things are changing
Understanding millennials has long been viewed as the be all and end all of tapping in youth markets, globally. After all, they account for a major portion of the world’s spending power at a projected…
How the New York Times' mobile-first strategy has turned millennials into its biggest audience
Millennials now account for the largest demographic segment of the audience of the New York Times, the paper has told The Drum, as it positions itself as a bastion of truth in the Donald Trump era.
The Drum on Video Marketing
7 reasons why video rules content marketing
In the world of content marketing, one channel is rising above others in terms of engagement, efficiency and cut-through, says Mark Darlington: video.
The Drum on War
A Google Street View replica shows the devastating impact of war in Ukraine
To mark the one-year anniversary of Russia’s invasion of Ukraine, creative agency And Us has devised the world’s first interactive street view of a war zone. Here's how.
Popular
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Why brands should treat TikTok more like a search engine than a social media platform
TikTok promises new opportunities for content engagement and paths to purchase – particularly when brands effectively leverage the platform's search capabilities, writes Kirsty King of Nativex.
Richard Edelman on the future of PR: ‘it’s going to be more like a newsroom’
On its 70th anniversary, Richard Edelman maps out his plan for his namesake company as well as the future of public relations as we know it.
Ads are coming to Android lock screens in the US: the industry reacts
It’s a trend that’s already gained steam in Asian markets. Now, US Android users could soon be staring at lock screens populated by ads. What would such a reality mean for brands? And would users…
Seven tips for writing blog posts that captivate audiences
Producing blog posts is a surefire way to connect with consumers and provide them with much-needed information, like FAQs or product guides. But writing posts that cut through requires an…
Burn your brand book and embrace creativity
Brand books typically hold the keys to a brand’s strategy, direction and future, but Ed Bolton, director at Frog, suggests that it might be an outdated guide in need of revival. He proposes reworking…
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The Drum on Social Media Marketing
Selling on social media is an art
Just existing on social media is not enough. You need to use the right mix of organic marketing and dynamic ads to find prospects.
Three seismic shifts that will have marketers rethinking 2023
Tech companies are crumbling, social media is shuddering … what should marketers make of it all? As part of our Globalization Deep Dive, Kelp Data’s Shann Biglione explains.