The Best of Marty Cagan
6 most popular Marty Cagan articles, as voted by our community.
I'm a founder and partner at Silicon Valley Product Group, former product leader at eBay, Netscape and HP. Author of INSPIRED and EMPOWERED.
Marty Cagan on Coaching
The Coaching Mindset
Over the past months, SVPG has published several articles on coaching product managers. Many of these have focused on how to cultivate the right PM mindset: things like customer-centricity, true…
Marty Cagan on Product Design
The Foundation of Product
Recently I wrote an article about some product ops anti-patterns, but several people pointed out to me that I had buried the lede in that article, and that the most important part of that article…
When I first start working with an Agile product team, one of the most common situations I find is where the teams have long and frustrating Sprint planning meetings because backlog items are poorly…
Marty Cagan on Product Management
Product vs. Feature Teams
This article is certain to upset many people. I’m sorry for that, but the degree of ongoing noise and confusion surrounding the role of product at tech companies is only getting worse. Moreover, I see…
Marty Cagan on Product Strategy
Product Strategy: Overview
Ultimately, empowered product teams are all about giving teams hard problems to solve, and then giving them the space to solve them. But, how do we decide which problems they should solve? Answering…
«So many of the companies I meet have a goal (like doubling revenue), and they have a product roadmap (the tactics), yet no product strategy to be found.»
Marty Cagan on Startups
By Martina Lauchengco The Market Side of Product/Market Fit I see so many companies find an initial beachhead of customers, think they have product/market fit, and then find their growth stalling.…
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