- Minimalism is boring
- Product Strategy is About Saying No
- Using design thinking to create ideas that better meet customers' needs and desires
- How To Design a Bulletproof Product Strategy
- The Product Strategy Stack
Intercom's Des Traynor at Business of Software Conference 2013, Boston, MA talking about why Product strategy is mostly about saying no. Funny, thought provoking…
“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. We had lea
«Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities.»
What is the difference between Design Thinking, Lean Startup and Agile?
A product strategy acts as a map to keep your design process on track. Click here to learn how to develop a robust and efficient strategy for your projects.
«even before you start to create something, you need to have a deep understanding of your target audience—their wants and needs. The latter is especially important.»
Anytime a company consistently ships product faster than the average, people will assume they are doing something heroic.
«Great product companies have four things in common: a clear product vision; a product strategy; a set of priorities; and a way to measure outcomes.»
This how-to article aims at providing designers, creative thinkers or even project managers with a tool to set up, frame, organise…
Because brainstorming & group thinking is notoriously ineffective
Introduction ¶ This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping.
Unlock your own creative taste, and splatter your experiences into a sea of blank canvases
«Designing from the inside-out starts with exploring what makes us unique. It means extracting the most important slices of our personalities.»
We usually post about design inspiration and we tend to focus on the visual side of things. We also understand that design is form plus function in harmony. So for this post we'd love to share a UX…
Design thinking is a systemic, intuitive, customer-focused problem-solving approach that organizations can use to respond to rapidly changing environments and to create maximum impact.
Ultimately, empowered product teams are all about giving teams hard problems to solve, and then giving them the space to solve them. But, how do we decide which problems they should solve? Answering…
«So many of the companies I meet have a goal (like doubling revenue), and they have a product roadmap (the tactics), yet no product strategy to be found.»
Design thinking is essential for human-centered innovation. Learn the eight essential insights that will help you conquer design thinking and successfully apply it to your work and life.
«“Discovery consists of seeing what everybody has seen and thinking what nobody else has thought.” — Albert Szent-Györgyi, Winner of the Nobel Prize in Physiology or Medicine in 1937»
An approach that promised to democratize design may have done the opposite.
Ravi Mehta Ravi is a Reforge Partner, creator of the Product Leadership program, and leads Product Strategy . Ravi was the CPO at Tinder, Product Dir at Facebook, and VP Product at Tripadvisor.
«Difficulty prioritizing is often a strategy issue, not an execution issue.»
A primer to apply Systems Thinking in Product Design
«Don’t solve problems. dissolve them»
The alternative is messier, but more democratic.
Leaders can improve the odds of design-thinking success by first ensuring that their organization is prepared for it.
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