Understanding Humans Like A Behavioral Scientist 

Aline Holzwarth
Aline Holzwarth
Behavioral Science Lead, Health AI @Apple. Writer @Forbes. Podcast @SamuelSalzer @habit_weekly. MBA @DukeFuqua. Former @danariely @advncdhindsight @ptrnhealth.

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It’s hard to know what to trust when it comes to the science of human behavior. From the psychology of work and time to happiness and goal-setting, this collection of insights from the experts will help you understand humans like a behavioral scientist.


Aline Holzwarth is an applied behavioral scientist, specializing in digital health research and scientifically informed product design. Her training in psychology and business, and experience working in research and healthcare have given her the interdisciplinary lens necessary to appreciate the complexity of decision-making in the real world. Aline is Head of Behavioral Science at Pattern Health and Principal at Dan Ariely’s Center for Advanced Hindsight at Duke University.


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  • The Three Laws of Human Behavior and 9 other articles and videos
  • Average reading time: 3 minutes
  • Topics covered: psychology, behavior, human behavior, research, blog
  • Read or listen to articles
  • From sites like Behavioral Scientist, Vox, Forbes, and more
  • You want to learn something new and are looking for a good, compact introduction.
  • You want to sharpen your skills on something you got into recently.
  • You want to catch up on a topic that has been in the news lately.
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Glad to see you made it all the way through this Deep Dive. We hope you found it useful and can put some of the insights to good use in your own daily life.

How does it work?

Day 1
...
Day 10
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Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.

We’ll guide you through, one link per day, every morning in your inbox.

Deep Dives come in bites that are short enough to fit in your day...

...but add up to a satisfying learning experience.

What's the best way to get people to change their behavior? Dan Ariely explores why we make bad decisions even when we know we shouldn't - and how we can behave better (even if it's for the wrong reason).

Aline Holzwarth

Just as Newton's laws of motion distill three fundamental truths about the physical world, the three laws of human behavior describe three fundamental truths of human behavior: People tend to stick to the status quo unless the forces of friction or fuel push them off their path; behavior is a function of the person and their environment; every decision includes tradeoffs and the potential for unintended consequences.

Aline Holzwarth

We have more time for leisure than we did fifty years ago, but leisure has never been less relaxing. This article explores our experience of time, and how feeling time-poor can chip away at our well-being.

Aline Holzwarth

Jennifer Eberhardt explains how our minds are shaped by the racial disparities we see in the world, and how we can disrupt these associations to work toward social justice and equity. 

Aline Holzwarth

Most car crashes are caused by people like you and me who think they can pay attention to the road and do something else at the same time.

Aline Holzwarth

In this talk, Maritz chief behavioral officer Charlotte Blank discusses a groundbreaking field experiment in an automotive dealership channel incentive program. Her surprising findings will change the way you think about incentives, recognition, rewards, and motivation.

Aline Holzwarth

Sometimes online socialization is good for you, sometimes it’s bad, and the devil is entirely in the details. This article uncovers when technology can promote positive relationships, and when it can hurt them.

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What motivates us to work? Contrary to conventional wisdom, it isn't just money. It seems that most of us thrive by making constant progress and feeling a sense of purpose. 

Aline Holzwarth

«Reality» is constructed by your brain. This article explores what the science of visual illusions can teach us about our polarized world.

Aline Holzwarth

Hello again. Glad to see you made it all the way through this Deep Dive. We hope you found it useful and can put some of the insights to good use in your own daily life.


If you enjoyed this, you’ll find more illuminating content on the Center for Advanced Hindsight website.

Aline Holzwarth