The Behavioral Science of COVID-19

Aline Holzwarth
Aline Holzwarth
Behavioral Science Lead, Health AI @Apple. Writer @Forbes. Podcast @SamuelSalzer @habit_weekly. MBA @DukeFuqua. Former @danariely @advncdhindsight @ptrnhealth.

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When the world was hit with the global coronavirus pandemic, behavioral scientists worked quickly to understand what was going on in the minds of people all over the world and, more importantly, what they could do to help people behave in ways that serve the best interests of public health and their own well-being.


Aline Holzwarth is an applied behavioral scientist, specializing in digital health research and scientifically informed product design. Her training in psychology and business, and experience working in research and healthcare have given her the interdisciplinary lens necessary to appreciate the complexity of decision-making in the real world. Aline is Head of Behavioral Science at Pattern Health and Principal at Dan Ariely’s Center for Advanced Hindsight at Duke University.


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  • 9 Ways To Improve Your Quarantine Well-Being and 9 other articles
  • Average reading time: 4 minutes
  • Topics covered: coronavirus, human behavior, behavioral economics
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  • From sites like Forbes, The New York Times, Behavioral Scientist, and more
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If your well-being has taken a hit due to the pandemic, you’re not alone. Fortunately, a wealth of research in behavioral science points to strategies that can help you feel a bit better. 

Aline Holzwarth

Behavioral science has much to say about the passage of time in the coronavirus pandemic, where routines have been disrupted and people’s lives turned on their heads.

Aline Holzwarth

If you want to get out of your quarantine funk, insights from behavioral science can help you achieve a fresh start.

Aline Holzwarth

The economic impact of the coronavirus pandemic continues to devastate the financial security of Americans, particularly those on the lower end of the income ladder. A universal basic income could help.

Aline Holzwarth

You might be surprised that many people are making better financial decisions during the coronavirus pandemic than they do in normal times.  

Aline Holzwarth

One key behavior in preventing the spread of the coronavirus is handwashing. Behavioral scientists weigh in on strategies to promote better hygiene through handwashing. 

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One major difference between Hong Kong and the United States is the relative popularity of masks in Hong Kong. To get Americans to wear masks, we should do three things: Make wearing a mask easy, understood and expected.

Aline Holzwarth

The global effort to create a coronavirus vaccine is unprecedented, but behavioral scientists worry that uptake will not be high enough even if a safe, effective vaccine is created. 

Aline Holzwarth

Humans have a difficult time understanding risk, and an even more difficult time grasping exponential growth. This fundamental aspect of human nature has contributed to a poor handling of the coronavirus pandemic, and could foreshadow similar challenges with the impact of climate change. 

Aline Holzwarth