Understanding human behavior has great potential to transform how health systems are designed, and to design more effective interventions that help people behave in line with their healthiest selves.

By simply removing friction to make health behaviors easier, and adding fuel to make them more appealing, positive behavior change becomes much more likely. 

When someone has a purpose, they have life-long goals that are meaningful to them and are motivated to engage in activities that align with these goals. 

Vaccination rates are threatened by human foibles, from vaccine hesitancy to the frictions that get in the way of successful inoculation against disease. But tools from behavioral science can encourage vaccination to improve public health. 

A case study of friction and fuel shows how these concepts can be applied to help heart failure patients make optimal long-term decisions.

When healthy choices are easier, people are more likely to make them. By providing better information and designing decision environments, we can facilitate better decisions like consuming healthier food and drinks.

As inherently social creatures, humans constantly seek affirmation from their peers. Leveraging this can help people make better health decisions.

Our social networks, real and online, can help keep us accountable to our health goals. Find out how social media, in particular, can be used for good. 

Implementation intentions are specific plans for behavior, and they can be quite effective at keeping us in line with our best intentions.

Hello again. Glad to see you made it all the way through this Deep Dive. We hope you found it useful and can put some of the insights to good use in your own daily life.

If you enjoyed this, you’ll find even more illuminating content on the Pattern Health website.