How to Live Healthier, Using  Behavioral Science

Aline Holzwarth
Aline Holzwarth
Behavioral Science Lead, Health AI @Apple. Writer @Forbes. Podcast @SamuelSalzer @habit_weekly. MBA @DukeFuqua. Former @danariely @advncdhindsight @ptrnhealth.

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How to Live Healthier, Using  Behavioral Science
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You probably know what it takes to stay healthy: eat well, exercise, and follow the doctor’s orders. And yet, we so often fail to behave in line with our best intentions. Insights from behavioral science can help get us one step closer to the healthy person we all want to be.


Aline Holzwarth is an applied behavioral scientist, specializing in digital health research and scientifically informed product design. Her training in psychology and business, and experience working in research and healthcare have given her the interdisciplinary lens necessary to appreciate the complexity of decision-making in the real world. Aline is Head of Behavioral Science at Pattern Health and Principal at Dan Ariely’s Center for Advanced Hindsight at Duke University.


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  • How Behavioral Economics Can Produce Better Health Care and 9 other articles
  • Average reading time: 5 minutes
  • Topics covered: vaccination, psychology, marshmallow test
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  • From sites like The New York Times, The Center For Advanced Hindsight, Vox, and more
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Glad to see you made it all the way through this Deep Dive. We hope you found it useful and can put some of the insights to good use in your own daily life.

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Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.

We’ll guide you through, one link per day, every morning in your inbox.

Deep Dives come in bites that are short enough to fit in your day...

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Understanding human behavior has great potential to transform how health systems are designed, and to design more effective interventions that help people behave in line with their healthiest selves.

Aline Holzwarth

By simply removing friction to make health behaviors easier, and adding fuel to make them more appealing, positive behavior change becomes much more likely. 

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When someone has a purpose, they have life-long goals that are meaningful to them and are motivated to engage in activities that align with these goals. 

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Vaccination rates are threatened by human foibles, from vaccine hesitancy to the frictions that get in the way of successful inoculation against disease. But tools from behavioral science can encourage vaccination to improve public health. 

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A case study of friction and fuel shows how these concepts can be applied to help heart failure patients make optimal long-term decisions.

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When healthy choices are easier, people are more likely to make them. By providing better information and designing decision environments, we can facilitate better decisions like consuming healthier food and drinks.

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As inherently social creatures, humans constantly seek affirmation from their peers. Leveraging this can help people make better health decisions.

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Our social networks, real and online, can help keep us accountable to our health goals. Find out how social media, in particular, can be used for good. 

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Implementation intentions are specific plans for behavior, and they can be quite effective at keeping us in line with our best intentions.

Aline Holzwarth

Hello again. Glad to see you made it all the way through this Deep Dive. We hope you found it useful and can put some of the insights to good use in your own daily life.


If you enjoyed this, you’ll find even more illuminating content on the Pattern Health website.

Aline Holzwarth