10+ Best Articles on Business Strategy
The most useful articles and videos on business strategy from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Business Strategy Articles
At a glance: these are the articles that have been most read, shared, and saved on business strategy by Refind users in 2023 so far.
Videos
Watch a video to get a quick overview.
Rasmus Ankersen: How to outthink your competition
Does success come from luck or skill, and how do you tell the difference? One way to find an answer: think like a pro gambler does, says football executive Rasmus Ankersen. Using sports analytics to…
Piano Academy: North America (Virtual Event)
Join us as we explore Sustaining growth in a challenging economic climate. From understanding your audiences on a deeper level, to navigating data privacy challenges,…
What is ...?
New to #business strategy? These articles make an excellent introduction.
What is Design Thinking?
When we think about design thinking, the first word that comes to mind is human. For example, what's the human need behind that business need? Design thinking encourages organizations to focus on the people they're creating for and leads to human-centered products, services, and internal processes. The core of design thinking is getting actionable and knowing your questions. It’s about simple mindset shifts or ways of asking questions differently—a new way to look at problems.
«When you sit down to create a solution for a business need, the first question should always be what's the human need behind it?»
Short Articles
Short on time? Check out these useful short articles on business strategy—all under 10 minutes.
What the Most Productive Companies Do Differently
A new report from McKinsey Global Institute finds that U.S. productivity growth has slowed in the last 15 years to 1.4% annual growth (as compared to long-term rates of 2.2% since 1948). It also found…
Business Model Canvas – Download the Official Template
Download the business model canvas template and start planning a business model straight away! Download the pdf template for free | Strategyzer Tools
The Non-Obvious Creative Process
That Can Help You Predict the Future
«One of the best ways to hone your observation skills is to explain the world around you to children.»
Methods & Tools curated by Hyper Island
This is a resource for anyone who wants to do things more creatively and collaboratively in their team or organization. It’s a collection of methods and activities, based on Hyper Island’s…
A Framework for Customer Needs
Imagine the implications of knowing all your customer’s needs. How many people in your organization today know all your customer’s needs…
«The goal of innovation is to devise solutions that address unmet customer needs»
Long Articles
These are some of the most-read long-form articles on business strategy.
The three kinds of leverage that anchor effective strategies
Leveraging strengths -- not "fixing weaknesses" -- is how to win. Better when differentiated. Best when durable. Here's how to create leverage.
A Future-Back Approach to Creating Your Growth Strategy
Read this executive briefing to learn how a future back strategy can allow you to create the future instead of being disrupted by it.
«What are the major trends affecting the world of healthcare? How will trends drive change in diabetes care? Which stakeholder “jobs” will be most relevant in 2020? What are the “customer value pools” of the future?»
Blue Ocean Strategy
Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space.
«Never use the competition as a benchmark. Instead, make the competition irrelevant by creating a leap in value for both yourself and your customers.»
Why the Lean Start-Up Changes Everything
Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula,…
«Using lean methods across a portfolio of start-ups will result in fewer failures than using traditional methods.»
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