10 Best Articles on B2B
The most useful articles on B2B from around the web, curated by thought leaders and our community.
Refind focuses on timeless pieces and updates the list whenever new, must-read articles or videos are discovered.
Top 5 B2B Articles
At a glance: these are the articles that have been most read, shared, and saved on B2B by Refind users in 2024 so far.
What is ...?
New to #B2B? These articles make an excellent introduction.
B2B Marketing: The Beginner’s Guide
Learn how to create a B2B marketing strategy.
«emember also that in B2B marketing, the customers who are using your product or service may not be the ones purchasing it.»
How to ...?
How to Use Twitter for Thought Leadership
Twitter is a great marketing channel for B2B companies — you just need to ignore how other B2B companies use it.
Short Articles
Short on time? Check out these useful short articles on B2B—all under 10 minutes.
Why Positioning Fails to Make the Jump from Marketing to Sales (and what to do about it)
Great B2B positioning will die inside the company if it doesn’t successfully make the jump from marketing to sales. Once you’ve worked through your positioning inside the company, the most common way…
Traditional B2B Sales and Marketing Are Becoming Obsolete
How one company created a “universal commercial engine” to replace both divisions.
How to Create Sales Collaterals That Convert
Enhance the buyer’s journey with the right sales collaterals. Discover how they arm sales teams, engage prospects, and adapt as B2B customers evolve.
Hey B2B, I bet you are measuring activation wrong.
90% of the monetization and retention issues stem from incorrect activation.
Founder's Insights on Scaling a B2B API Fintech Product
Monite's CTO discusses their pivot from B2C to B2B and the journey of scaling an API-first fintech product. Here's their story:
Long Articles
These are some of the most-read long-form articles on B2B.
B2B Enterprise SaaS Marketing For Extended Buying Cycles
B2B enterprise SaaS marketing efforts can take years before a prospect becomes a customer. Here's how we design a flywheel to thrive the entire time.
5 Types of Content to Spice up Your B2B Marketing
Are you looking for ways to spice up your b2b marketing strategy? Check out these 5 types of content that can help you reach your target audience and achieve your marketing goals.
The B2B Content Marketing Report
A thorough analysis of 500+ B2B blogs to better understand what's working in the world of B2B content marketing right now.
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