- The Barnum Effect: why we love astrology and personality tests
- The Stars Are Blind
- Astrology in the Age of Uncertainty
- The new astrology
- What personality are you? How the Myers-Briggs test took over the world
What's your sign? In Western astrology, it's a constellation determined by when your birthday falls in the calendar. But according to the Chinese zodiac (生肖), it's your shuxiang, meaning the animal…
Bustle's ultimate guide to learning astrology as an absolute beginner.
Anna Dorn on her astrology journey.
From ancient Greece to the Salem Witch Trials.
What do astrology, fortune telling, and cold reading have in common? They all exploit the Barnum Effect to convince people that the statements are personal to them.
«As with most cognitive biases, half of the battle is to be aware of the Barnum Effect.»
A free-spirited astrology blogger and a straitlaced insurance actuary agree to fake a relationship — and then really fall for each other in Alexandria Bellefleur's charming queer romance.
Peak Astrology means your millennial coworkers probably have a Slack channel for horoscopes.
Millennials who see no contradiction between using astrology and believing in science are fuelling a resurgence of the practice.
Deemed ‘astrology for businessmen’ for some, lauded as life-saving by others, the personality tests are a ‘springboard’ for people to think about who they are
By fetishising mathematical models, economists turned economics into a highly paid pseudoscience
Interest in astrology can be tracked from alternative social media spaces and blogs, through more popular memes and viral astrology accounts, to merch at Urban Outfitters.
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