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Key takeaways from The Barnum Effect: why we love astrology and personality tests

What do astrology, fortune telling, and cold reading have in common? They all exploit the Barnum Effect to convince people that the statements are personal to them.

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As with most cognitive biases, half of the battle is to be aware of the Barnum Effect.

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Key takeaways from The Barnum Effect: why we love astrology and personality tests

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