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Key takeaways from The Barnum Effect: why we love astrology and personality tests

What do astrology, fortune telling, and cold reading have in common? They all exploit the Barnum Effect to convince people that the statements are personal to them. Open at source

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The Barnum Effect is the phenomenon that occurs when individuals believe that personality descriptions apply specifically to them, despite the fact that the description is actually filled with information that applies to everyone.
As with most cognitive biases, half of the battle is to be aware of the Barnum Effect.
The Barnum Effect is the phenomenon that occurs when individuals believe that personality descriptions apply specifically to them, despite the fact that the description is actually filled with information that applies to everyone.”
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