copyblogger
Content Marketing Mistakes You'll Wish You Fixed Sooner: Top 5 Goofs
10 min · · Top 5 content marketing mistakes to avoid. Discover why new and experienced writers make them, and how to fix these goofs for better results. · Shared by 137, including Gini Dietrich, Neil Hart 💙, ellie-kempton, Rachel Miller | #InfluencerMarketing
The Conversation - Australia + New Zealand
Social media ads are about to change – how new rules on content marketing will affect what you see and share
4 min · · Social media ads are set to change under new content marketing regulations. · Shared by 955, including Neil Hart 💙, ellie-kempton, 🇺🇦Evan Kirstel #B2B #TechFluencer
Search Engine Land
11 tips for using social to become an authority in your niche
7 min · · Don't wait for Google to tell you to be helpful. Here's how to create authoritative people-first social media content for your brand. · Shared by 278, including ellie-kempton, Danny Goodwin, Marsha Collier, Angela Booth, Katja Evertz, Colan Nielsen
Benji Hyam
SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups
17+ min · · If you're a SaaS company looking to drive signups from content marketing, here's why you should focus on bottom of the funnel first. · Shared by 866, including Gini Dietrich, Tiago Forte, Stefan Weber, David Pires, Gökçe Ozan Toptaş, ellie-kempton
Neil Patel
How to Create a Content Hub, With Examples
9 min · · Content hubs are fantastic ways of organizing your blog information and ensuring you are providing in-depth information for your users. · Shared by 58, including Martin Jones, AJ Ghergich, Gabriele, Neal Schaffer | ニール・シェーファー, ellie-kempton
Content Marketing Institute
TikTok: Time To Get Serious About Its Content Marketing Promise?
8 min · · TikTok might reshape your content – even if you never share a video there. Here’s why you can’t afford to ignore the social platform – Content Marketing Institute · Shared by 111, including Cyril Coste #DigitalTransformation, Erika Heald | Content Marketer | Writer, Andy Crestodina, Stephanie A Kowalski, Neal Schaffer | ニール・シェーファー, Neil Hart 💙, Andrew Davis, ellie-kempton, AJ Ghergich, Robert Rose
foleon.com
5 Types of Content to Spice up Your B2B Marketing
15+ min · · Are you looking for ways to spice up your b2b marketing strategy? Check out these 5 types of content that can help you reach your target audience and achieve your marketing goals. · Shared by 456, including Raul Tiru 🌎, Oliver Raduner, Stephanie A Kowalski, ellie-kempton, Thomas Pleil
timstodz.com
How I'm Building My Social Media Empire
9 min · · In March, I made the commitment to build a personal brand for myself on social media. It’s been fun, challenging, and has generated growth for my business. I’m about 5 months into my journey. This… · Shared by 1247, including ellie-kempton, Martina Bürge
Tom Fishburne
Lifecycle of Social Media cartoon
3 min · · It’s inevitable. As soon as a new social platform starts to attract an audience, brands will follow — sometimes with awkward attempts to “authentically” engage that audience. It can be a tricky dance… · Shared by 140, including Scott Brinker, ellie-kempton
jingdaily.com
Why Messaging Is Luxury’s Superpower
4 min · · In luxury, it’s the story that carries the value, not the product. If brands don’t get their messaging right, the consequences can be disastrous. · Shared by 241
nichepursuits.com
How to Write a Blog Post Outline in 2022 [Plan Like a Pro in 7 Easy Steps]
11+ min · · This post will show you how to write a blog post outline in 7 simple steps. You'll also learn why it's important and tools that can help. · Shared by 496, including Arturo Rebolledo, ellie-kempton, Michael Kolade, 👨✈️ AA-Admiral ⚓🚀🌌
influencermarketinghub.com
4 Ways to Find Your Target Audience On Social (& How to Reach Them)
10 min · · Who is your target audience on social media and how do you reach them? Use these tools and strategies to connect with your customers. · Shared by 883, including Thomas Pleil, Michael Kolade, ellie-kempton, Stephanie A Kowalski, Rand Fishkin, Neil Hart 💙, Ines Bieler, 👨✈️ AA-Admiral ⚓🚀🌌
Webflow
How color plays into generational marketing
7 min · · Generational marketing research and trends tell us that there just might be a shade for every age. · Shared by 180, including ellie-kempton, Nico Müller 🇺🇦
nichepursuits.com
Video Marketing Tools: 39 of the Best [and Mostly Free] Options in 2022
20+ min · · Video can be an incredibly useful medium for businesses to achieve phenomenal results. Check out our list of the best video marketing tools! · Shared by 375, including Thomas Pleil, 👨✈️ AA-Admiral ⚓🚀🌌, ellie-kempton
mignano.medium.com
The End of Social Media
11+ min · · Recommendation media is the new standard for content distribution. Here’s why friend graphs can‘t compete in an algorithmic world. · Shared by 494, including Kevan Lee 👋, Molly Wood, Chris Messina, TaylorLorenz.Substack.com, Kyle Chayka, Fabio Chiusi, ellie-kempton, Scott Lamb ➡️ @scott@me.dm, Daniel Schwarz, Matt Navarra, Josh Elman
CMSWire.com
How Customer Personas Fuel Good Content
6 min · · Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. · Shared by 254, including ellie-kempton, 👨✈️ AA-Admiral ⚓🚀🌌, Rachel Miller | #InfluencerMarketing, Neal Schaffer | ニール・シェーファー