I recently rediscovered a beautiful quote from Jonathan Ive on the fragility of ideas. This was part of the tribute he delivered at Steve Jobs' 2011 memorial:
As marketing evolves, one of the key shifts is the ability to test everything, all the time. Compared to my earliest marketing jobs in the late 90s, the tools of experimentation have been democratized…
There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating…
Someone named Microsoft Sam recently compiled a selection of current advertisements into one three-minute montage titled: "Every Covid-19 Commercial is Exactly the Same." The video highlights eerily…
Gartner has been mapping the Hype Cycles of emerging technologies for nearly 30 years. Jackie Fenn (still at Gartner) originated the widely-used Hype Cycle Methodology in 1995.
«The exchange captures two voices that often come up with any new technology — the skeptic who doesn’t see the value and the the evangelist who struggles to explain what the big deal is.»
Last Friday marked 20 years of Marketoonist. On October 21, 2002, I published my very first marketing cartoon, then called Brand Camp. It was a cartoon on the 8 Types of Brand Managers. I had just…
I recently heard the way marketers speak described as “Jargon-Monoxide Poisoning,” which made me laugh. I think “Jargon-Monoxide” is produced by every part of a business, but marketers are…
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