The Best of Search Engine Land
10+ most popular Search Engine Land articles, as voted by our community.
News & analysis on #SEO #PPC #Google #Bing & more. Sister to @martechismktg @smx @martechconf. Stay in the loop: http://searchengineland.com
Search Engine Land on Accessibility
Are you using an accessibility overlay to help disabled users? Don't!
Accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.
Search Engine Land on Advertising
YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
Search Engine Land on Blogging
Google launches Site Kit plugin for WordPress
WordPress users can see data pulled from various Google products.
Search Engine Land on Content Marketing
Content mapping: Who, what, where, when, why and how
Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps.
How to optimize content for Google Perspectives
Here's how to incorporate unique viewpoints into your content and create dynamic, trust-inspiring spaces that customers will value.
Search Engine Land on Etsy
Etsy sellers to pay 30% higher transaction fees beginning in April
Etsy will raise its seller fees from 5% to 6.5% (a 30% increase), the company announced during its Q4 2021 earnings report. The new seller transaction fee will take effect starting on April 11.
Search Engine Land on Marketing
A PPC guide to permission-based audiences
Learn how to build consensual conversations with prospects, acquire consent-based audiences, and improve your paid search performance.
Search Engine Land on Microsoft
Microsoft is planning to double the size of its ad business to $20 billion
Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
Search Engine Land on SEO
Google publishes new link best practices
This help document went from basics on crawlable links to a much more robust link best practices.
How to build your own SEO 'second brain' (and why you need it)
The concept of building a second brain can help SEOs better store and retrieve crucial documents and key learnings between websites.
Popular
These are some all-time favorites with Refind users.
Google brand SERPs: Why you must dominate People Also Ask
It's time to optimize for People Also Asked questions asked around and about your brand in Google's SERPs. Here's why.
Why your content strategy needs both rank-worthy and link-worthy content in the mix
How a two-pronged approach can help you increase brand awareness and organic traffic.
5 reasons why your Facebook Ads campaigns are failing
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target.
How marketers can create a holistic search strategy
SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.
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Search Engine Land on Social Media Marketing
A guide to LinkedIn content marketing
Looking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.