The Best of Search Engine Land
10+ most popular Search Engine Land articles, as voted by our community.
News & analysis on #SEO #PPC #Google #Bing & more. Sister to @martechismktg @smx @martechconf. Stay in the loop: http://searchengineland.com
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3 SEO tools to build for your clients in Looker Studio
Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google's Looker Studio. Learn how here.
In-house vs. agency SEO work: The pros and cons
Looking for a change in your SEO career? Can't decide between an in-house marketing or agency role? Here are the pros and cons to consider.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.
JavaScript rendering and indexing: Cautionary tales and how to avoid them
The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content.
Search Engine Land on Accessibility
Are you using an accessibility overlay to help disabled users? Don't!
Accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.
Search Engine Land on Advertising
YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
Search Engine Land on Blogging
Google launches Site Kit plugin for WordPress
WordPress users can see data pulled from various Google products.
Search Engine Land on Etsy
Etsy sellers to pay 30% higher transaction fees beginning in April
Etsy will raise its seller fees from 5% to 6.5% (a 30% increase), the company announced during its Q4 2021 earnings report. The new seller transaction fee will take effect starting on April 11.
Search Engine Land on Marketing
A PPC guide to permission-based audiences
Learn how to build consensual conversations with prospects, acquire consent-based audiences, and improve your paid search performance.
Search Engine Land on Microsoft
Microsoft is planning to double the size of its ad business to $20 billion
Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
Search Engine Land on SEO
How Google indexes passages of a page and what it means for SEO
Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change.
E-E-A-T and major updates to Google's quality rater guidelines
The most important change is the introduction of the letter E to the start of the popular acronym E-A-T. Here's what else has changed.
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Why your content strategy needs both rank-worthy and link-worthy content in the mix
How a two-pronged approach can help you increase brand awareness and organic traffic.
11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
Google brand SERPs: Why you must dominate People Also Ask
It's time to optimize for People Also Asked questions asked around and about your brand in Google's SERPs. Here's why.
5 reasons why your Facebook Ads campaigns are failing
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target.
10 biggest announcements from Google Search On 22
Here's a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more.
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Search Engine Land on Social Media Marketing
A guide to LinkedIn content marketing
Looking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.