Happy Team at Insync
Online resources I collected during my 4-year stay at Insync.
Collection by Gio Tiongson
Y Combinator
How to Think About PR
1 min · · Sharon Pope, Head of Programs and Marketing at YC Continuity, walks through how to think about PR and the best practices for working with the press. Featuring Q&A with veteran journalist, Steven Levy,… · Shared by 11, including Gio Tiongson
Backlinko
Keyword Commercial Intent - Keyword Research: The Definitive Guide
7 min · · If you asked me to name the #1 keyword research mistake I see most often, I wouldn’t hesitate before answering: “Not spending enough time on commercial intent”. In fact, most SEO experts agree that –… · Shared by 9, including Gio Tiongson
lovesdata.com
Guide to Google Analytics Attribution Models
8 min · · Let's say someone clicks on the ad you’re running on Google, they browse
around and then they leave your website. A day passes and they click
through to your website from Twitter. Then another day passes before they
click through from one of your email campaigns. This time they convert.
So · Shared by 9, including Gio Tiongson
webprofits.agency
12 Can’t-Fail AdWords Headline Formulas to Start Testing
6 min · · Writing ad copy is difficult – period. It only gets harder when you have to convey your message in just a few words – something that comes with the territory when crafting copy for AdWords. But we can… · Shared by 8, including Gio Tiongson
Sujan Patel
Marketing to the Full Funnel: Growth Strategies for Every Stage
16+ min · · Before a consumer makes a purchase, they go through a process of research and decision making. This has always been the case, but it’s only recently that businesses have really started paying… · Shared by 11, including Gio Tiongson
Y Combinator
Getting Press for Your Startup
5 min · · Michael Seibel, Y Combinator CEO, on press strategies for startups.
The best press advice I ever got was from Mike Arrington and M.G. Siegler while they were speaking at an SV Angel CEO conference. They said:
Treat PR like biz dev.
Once I heard that, everything clicked. Before then I’d wasted · Shared by 25, including Gio Tiongson, Yann “不停” Heurtaux ⏚ @shalf@mastodon.social, Klaus Eck
Ahrefs
4 Ways to Find Untapped Keyword Ideas With Great Traffic Potential
9 min · · But most SEOs/marketers rely on the same tools (e.g. Google Keyword Planner) for keyword ideas and thus, many people often end up targeting the same small · Shared by 32, including Mark Kaigwa, Gio Tiongson, Eleanor | The Copywriter, Connecticut SEO
Andy Crestodina
A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics
10 min · · Some content marketing metrics are easy to find. For others you really have to dig. This chart shows 37 content marketing metrics to track, sorted from least to most important, from social followings to bank accounts. · Shared by 101, including Daniel Schwarz, Tris Hussey, Johannes Lenz, Davy De Pauw, Gio Tiongson, Ron Sela, Connecticut SEO, Stephanie A Kowalski
Buffer
The 4 Ways to Fix Your Broken Content Marketing and Social Media
4 min · · Jay Baer shares the steep challenges that marketers are facing today and the 4 ways they can fix their broken content marketing and social media programs. · Shared by 80, including uri, Stephanie A Kowalski, Jo Alchin, Mark Kaigwa, Pratik Dholakiya, Ron Sela, Kris Fannin, Gio Tiongson, Klaus Eck, Veronika Lampion
Lilach Bullock
Twitter Ads Guide for Beginners
12+ min · · Want to get better results from Twitter? Want to improve your engagement levels, get more traffic back to your website and grow your following? One of the ways that you can achieve these goals more quickly is through Twitter Advertising. In this latest blog post, I aim to create a complete how-to guide on Twitter Ads – how to use it, why use it and who should use it. Why Twitter Advertising? Twitter has been one of the top social media platforms for 10 years now, continuously growing over the ye · Shared by 72, including Stephanie A Kowalski, Gio Tiongson, Thomas Power, Fabrizio Bianchi, Connecticut SEO, Igor Varyvoda, Eleanor | The Copywriter, Michael Musgrove, Mark Kaigwa, Jobologies, Sorin Amzu, Matthew J. Adams, Gero Pflüger 🫡💙, Amel Mehenaoui
Buffer
Facebook Ads: The Complete, Always-Updated Guide
20+ min · · This is it! Everything you ever need to know about getting started with Facebook Ads. We cover Facebook Ads from setup to budget, and beyond! · Shared by 283, including Stephanie A Kowalski, Helmi, Björn Ognibeni, Shawn Venasse, { Monah } 💡, Jonas Kamber, Thomas Power, Remy Bataille, Gio Tiongson, Thomas Huhn, ThomNagy, Simon Wüthrich, Mark Kaigwa, Dominik Grolimund, Nico Luchsinger, Rohit Malhotra, Christian Müller, Michael Musgrove, Carl Morris, Oliver Gassner https://mastodon.social/@oliverg
ryanberg.co
How Zapier Reached $35M ARR With This SaaS SEO Strategy
9 min · · How Zapier generates 3.8 million visitors from search each month. Plus their playbook for creating 25,000 search optimized landing pages, without writing the content themselves… · Shared by 287, including Joona Tuunanen 🇫🇮, Matthew Guay, Gio Tiongson, Joan Lockwood, Chris Schultz✌️ & ❤️, Sachin Rekhi
medium.com
Reddit and Reddit Ads Hitchhiker’s Guide: Content Marketing Feedback Session
15+ min · · For brands and startups alike, Reddit can be a true goldmine. Reddit Ads deliver, even on a budget. Have you tried it? · Shared by 21, including Sorin Amzu, Thomas Power, Ron Sela, Gio Tiongson, Sam Hurley, Nelson Vauxhall
andrew chen
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
17+ min · · Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how… · Shared by 534, including Quim, Colin Jones, Tillmann Lang, Andreas Heer, Brad Engel, Mark Kaigwa, designshard, Mariella Petrigni 🌍 Translator, Chris Schultz✌️ & ❤️, JD Prater, Gio Tiongson, Philippe Gauvin, Klaus Eck, Jonathan Kogan, Inês Silva, Adrian🇨🇭, Walid Ark, Shawn Venasse, ̗̀ ̗̀Manuel Marquina
Content Marketing Institute
2019 B2B Content Marketing Research: It Pays to Put Audience First
7 min · · Content Marketing Institute/MarketingProfs ninth annual research report – B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America · Shared by 48, including POC OPEN REDIRECT, Connecticut SEO, Gio Tiongson, Peg Miller, Julia McCoy, Klaus Eck, Michael Gass