Happy Team at Insync
Online resources I collected during my 4-year stay at Insync.
Collection by Gio Tiongson
Journal
Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)
~16 min read · From 2017 · In 2003, a marketing consultant named Fred Reichheld lit the business world on fire with the Harvard Business Review article The One Number…
Reader View · Shared by 303, including Chris Messina, Rodrigo Prior, tjalve, Center Centre – UIE, laugri, Mark Kaigwa, Marsha Collier, Klaus Eck, Thomas Power, Nick Finck, Tim Herbig, Glenn Oberholzer, James Young 🇺🇦, Esther Schindler, Nir Eyal, Matthias Lampe, 𝐦𝐫𝐯𝐧 , Dominik Grolimund, Gio Tiongson, Zain Fathoni
twitter.com
Janna Bastow on Twitter
~13 min read · From 2019 · “Most roadmaps are setting up their product teams to fail. That's because, even today, most roadmaps still follow the dreaded *timeline roadmap* format 😱 And here's why that sucks. THREAD 👇”
Shared by 9, including Gio Tiongson
HubSpot
Customer Feedback Strategy: The Only Guide You'll Ever Need
20+ min read · From 2017 · What is the best holistic strategy for gathering, sharing, and implementing customer feedback? Inside you'll find over 5,000 words of actionable tactics to implement.
Reader View · Shared by 17, including Michael Musgrove, Gio Tiongson
OneZero
Computer Files Are Going Extinct
~13 min read · From 2019 · Technology services are changing our internet habits
Reader View · Shared by 102, including Ernie Smith, tcherno, Evan Kirstel the $B2B Techfluencer, OM, Ines Bieler, Gio Tiongson
Basecamp
Shape Up: Stop Running in Circles and Ship Work that Matters
7 min read · From 2019 · This book is a guide to how we do product development at Basecamp. It’s also a toolbox full of techniques that you can apply in your own way to your own process. Whether you’re a founder, CTO, product manager, designer, or developer, you’re probably here because of some common challenges that all software companies have to face.
Reader View · Shared by 551, including Dominik Grolimund, Nilan 🇱🇰 නිලාන්, Justin Jackson, Ryan Singer, Fabricio Teixeira, Bill Johnston, DHH, Alan Klement, Gio Tiongson, ThomNagy, Matthias Lampe, hiten.eth, Tyler Tringas, Pat Kua, Mike Davidson, Jason Fried, UX Design Weekly, zeldman, Bjorn Larsen, Chris Messina
Jeff Chang
The best metric for determining quantitative product market fit
7 min read · From 2019 · Cohort retention rate is the most important product market fit metric
Reader View · Shared by 263, including Remy Bataille, Clemens, Thomas Wong, blinch, hiten.eth, Gianluca Diegoli, Stefan Weber, Johannes Dornisch, Dominik Grolimund, Ilia Markov, Marc Gasser, Oliver Raduner, Mark Kaigwa, Gio Tiongson, Jacob du Toit
Marty Cagan
Product vs. Feature Teams
8 min read · From 2019 · This article is certain to upset many people. I’m sorry for that, but the degree of ongoing noise and confusion surrounding the role of product at tech companies is only getting worse. Moreover, I see…
Reader View · Shared by 291, including Tim Herbig, Teresa Torres, Andy Budd, Kane Mar, christina r wodtke: the R is for radical focus, Mark Kaigwa, Sachin Rekhi, Christian P. Stobbe, Gio Tiongson, Daniel Bentes, Jess 🇺🇦, Glyn Britton, Irene Au, laugri, Stu Collett, Andreas Spiegler, Mayhem, Just Mayhem., Stan Chollet, Fabricio Teixeira
workresponsibly.org
Work Responsibly
From 2019 · Work Responsibly — A collection of resources for a healthy and balanced approach to work.
Shared by 110, including Mathias Böhm, fantastic ms., Fabricio Teixeira, Charles Patterson, Niklaus Gerber, Gabriele, David Hellmann, Tom Connor, Gio Tiongson, Nils Hitze, Kat, Chris Heilmann
Product Habits
How Adobe Became a Successful $95 Billion SaaS Company
20+ min read · From 2018 · When we think about SaaS success stories, here are a few of the companies that come to mind: Salesforce, Shopify, Workday, Zendesk, LinkedIn. One that people don’t often think about? Adobe. But Adobe…
Reader View · Shared by 42, including Dez S. Papp, Bri Kimmel, mdy, hiten.eth, Ilia Markov, Alexandra Wong, Gio Tiongson, Marc Garriga
Ahrefs
Search Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing for in 2019
~13 min read · From 2019 · Learn what search intent is, and how to optimize for it.
Reader View · Shared by 24, including Gio Tiongson, Tim Soulo 🇺🇦, Ron Sela
Ahrefs
Link Reclamation: How to Easily Find (and Reclaim) Lost Backlinks
~15 min read · From 2018 · Learn how to reclaim your lost backlinks to boost your SEO.
Reader View · Shared by 12, including Gio Tiongson, Ann Smarty
Neil Patel
Why You Shouldn't Try to Rank #1 on Google
5 min read · From 2019 · Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I…
Reader View · Shared by 135, including Matthias Kahr, Trevor Hatfield, Gio Tiongson
Moz
What to Do When the Wrong Page Ranks for Your Keyword(s)
From 2016 · Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This frustrating situation is more common than you might think. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday.
Reader View · Shared by 16, including Aleyda Solis 🇺🇦, Rand Fishkin, Gio Tiongson
Moz
Can SEOs Stop Worrying About Keywords and Just Focus on Topics?
7 min read · From 2016 · Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.
Reader View · Shared by 29, including Gio Tiongson, Rand Fishkin, Honza Pav, Kristin Huntley, Trevor Klein
Content Marketing Institute
7 SEO and Content Marketing Lessons: Rand Fishkin, Whiteboard Fridays
6 min read · From 2018 · SEO can seem overwhelming, but you know it’s critical for your content marketing. Consider these seven gems from Rand Fishkin’s Whiteboard Friday series to improve your SEO effort (and get rid of what won’t work). Continue reading →
Reader View · Shared by 5, including Gio Tiongson
TechCrunch
How do startups actually get their content marketing to work?
6 min read · From 2019 · Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today.
Reader View · Shared by 153, including Damien Van Achter, Rand Fishkin, hiten.eth, Gio Tiongson, Nat Eliason, Klaus Eck, Mark Kaigwa, Julian Shapiro, Connecticut SEO, Kevan Lee 👋, Joan Lockwood, Marko Saric
