Happy Team at Insync
Online resources I collected during my 4-year stay at Insync.
Collection by Gio Tiongson
Journal
Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)
~16 min read · From 2017 · In 2003, a marketing consultant named Fred Reichheld lit the business world on fire with the Harvard Business Review article The One Number…
twitter.com
Janna Bastow on Twitter
~13 min read · From 2019 · “Most roadmaps are setting up their product teams to fail. That's because, even today, most roadmaps still follow the dreaded *timeline roadmap* format 😱 And here's why that sucks. THREAD 👇”
HubSpot
Customer Feedback Strategy: The Only Guide You'll Ever Need
20+ min read · From 2017 · What is the best holistic strategy for gathering, sharing, and implementing customer feedback? Inside you'll find over 5,000 words of actionable tactics to implement.
OneZero
Computer Files Are Going Extinct
~13 min read · From 2019 · Technology services are changing our internet habits
Basecamp
Shape Up: Stop Running in Circles and Ship Work that Matters
7 min read · From 2019 · This book is a guide to how we do product development at Basecamp. It’s also a toolbox full of techniques that you can apply in your own way to your own process. Whether you’re a founder, CTO, product manager, designer, or developer, you’re probably here because of some common challenges that all software companies have to face.
Jeff Chang
The best metric for determining quantitative product market fit
7 min read · From 2019 · Cohort retention rate is the most important product market fit metric
Marty Cagan
Product vs. Feature Teams
8 min read · From 2019 · This article is certain to upset many people. I’m sorry for that, but the degree of ongoing noise and confusion surrounding the role of product at tech companies is only getting worse. Moreover, I see…
workresponsibly.org
Work Responsibly
From 2019 · Work Responsibly — A collection of resources for a healthy and balanced approach to work.
Product Habits
How Adobe Became a Successful $95 Billion SaaS Company
20+ min read · From 2018 · When we think about SaaS success stories, here are a few of the companies that come to mind: Salesforce, Shopify, Workday, Zendesk, LinkedIn. One that people don’t often think about? Adobe. But Adobe…
Ahrefs
Search Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing for in 2019
~13 min read · From 2019 · Learn what search intent is, and how to optimize for it.
Ahrefs
Link Reclamation: How to Easily Find (and Reclaim) Lost Backlinks
~15 min read · From 2018 · Learn how to reclaim your lost backlinks to boost your SEO.
Neil Patel
Why You Shouldn't Try to Rank #1 on Google
5 min read · From 2019 · Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I…
Moz
What to Do When the Wrong Page Ranks for Your Keyword(s)
From 2016 · Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This frustrating situation is more common than you might think. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday.
Moz
Can SEOs Stop Worrying About Keywords and Just Focus on Topics?
7 min read · From 2016 · Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.
Content Marketing Institute
7 SEO and Content Marketing Lessons: Rand Fishkin, Whiteboard Fridays
6 min read · From 2018 · SEO can seem overwhelming, but you know it’s critical for your content marketing. Consider these seven gems from Rand Fishkin’s Whiteboard Friday series to improve your SEO effort (and get rid of what won’t work). Continue reading →
TechCrunch
How do startups actually get their content marketing to work?
6 min read · From 2019 · Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today.
