If you want to be successful in the media industry, you cannot avoid the connection between journalism, technology, business and usage analysis. Nevertheless, integrated product management still has a hard time in many editorial offices.
Possible reasons are a lack of product understanding and methodological knowledge, Chinese walls between publishing departments and editorial offices and poor leadership to support product management.
In a step-by-step approach, this article gives some advice on how to establish a holistic product orientation in your own organisation.
A lack of product understanding means that content is created but hardly ever thought through until it is used by the customer.
Chinese walls between publishing departments and editorial offices, built on inviolable principles, make urgently needed collaboration impossible.
Ultimately, product managers are responsible for the success of a product. It is their job to find a balance between audience needs, business objectives and technological challenges to deliver products that people love.