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Summary of Why product thinking is still missing in journalism

  • If you want to be successful in the media industry, you cannot avoid the connection between journalism, technology, business and usage analysis. Nevertheless, integrated product management still has a hard time in many editorial offices.
  • Possible reasons are a lack of product understanding and methodological knowledge, Chinese walls between publishing departments and editorial offices and poor leadership to support product management.
  • In a step-by-step approach, this article gives some advice on how to establish a holistic product orientation in your own organisation.

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Konrad Weber
Konrad Weber, the author
Strategie • Beratung • Coaching
UX Collective
UX Collective
Curated stories on user experience, usability, and product design. By @fabriciot and @caioab.
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Chinese walls between publishing departments and editorial offices, built on inviolable principles, make urgently needed collaboration impossible.
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