Marty Cagan

Key takeaways from Product Strategy: Overview

Ultimately, empowered product teams are all about giving teams hard problems to solve, and then giving them the space to solve them. But, how do we decide which problems they should solve? Answering… Open at source

422

Reader View

Made me smarter

Read later

Most highlighted

Whatever the goal is, your strategy is how you’re planning to go about accomplishing that goal.

While product strategy starts with focus, it then depends on insights.

So many of the companies I meet have a goal (like doubling revenue), and they have a product roadmap (the tactics), yet no product strategy to be found.

Your notes & highlights

Save highlights in Reader View or with our Chrome extension.

This your link? Claim it

More like this
vimeo.com
Product Strategy is About Saying Novimeo.com
From 2014 · Intercom's Des Traynor at Business of Software Conference 2013, Boston, MA talking about why Product strategy is mostly about saying no. Funny, thought provoking…
product management
strategy
startups
Journal
How To Design a Bulletproof Product StrategyJournal
8 min read · From 2018 · Anytime a company consistently ships product faster than the average, people will assume they are doing something heroic.
products
product strategy
product management
Most highlighted
Product Strategy is a fancy way of saying, “this is how we will behave day-to-day to accomplish our end goal”.
Great product companies have four things in common: a clear product vision; a product strategy; a set of priorities; and a way to measure outcomes.
Great product companies have four things in common: a clear product vision; a product strategy; a set of priorities; and a way to measure outcomes.
Reforge
The Product Strategy StackReforge
20+ min read · Mar 9th · Ravi Mehta Ravi is a Reforge Partner, creator of the Product Leadership program, and leads Product Strategy . Ravi was the CPO at Tinder, Product Dir at Facebook, and VP Product at Tripadvisor.
product management
leadership
strategy
Most highlighted
Difficulty prioritizing is often a strategy issue, not an execution issue.
we can't think about "strategy" as some amorphous, all-encompassing concept. Instead, companies should think about the relationship between mission, strategy, roadmap, and goals as a stack of distinct concepts
Difficulty prioritizing is often a strategy issue, not an execution issue.
Melissa Perri
What is Good Product Strategy?Melissa Perri
7 min read · From 2018 · “What is your Product Strategy? YOU NEED A STRATEGY.”
When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. We had lea
product strategy
product management
startups
Most highlighted
Product Strategy is a system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers.
Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities.
Product Strategy is a system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers.
UX Collective
A framework for product strategyUX Collective
20+ min read · 2020-03-27 · An insight driven and well thought out product strategy, drives an industry into the adoption of a hidden customer need.
product management
product design
Most highlighted
A customer need should be real, meaning you shouldn’t be a solution in search of a problem.
No matter how long or detailed-oriented a product strategy is, you need to be able to boil it down to its essence and sum it up concisely and clearly in a few sentences.
When identifying your customer need, focus on one strong need over many weak ones.
Mind the Product
Rediscover the Forgotten art of Product StrategyMind the Product
7 min read · From 2019 · As a product manager, what can you do to ensure you give your product strategy the attention it needs? Tanya Cordrey shares her ideas for nurturing a strong product strategy.
product management
product
Most highlighted
make the problem bigger. This means that the teams can come up with the most imaginative and impactful solutions.
your product strategy outlines the steps required to reach your vision.
shopify.com
How to Create an Efficient Product Strategyshopify.com
9 min read · 2020-09-16 · A product strategy acts as a map to keep your design process on track. Click here to learn how to develop a robust and efficient strategy for your projects.
product management
Most highlighted
while every team should have a product plan, it’s not the same as the product strategy.
even before you start to create something, you need to have a deep understanding of your target audience—their wants and needs. The latter is especially important.
Intercom
Product strategy means saying noIntercom
5 min read · From 2013 · When building a product you have to be great at saying No. Not 'maybe' or 'later'. 'No' is the strategy for delivering a cohesive, well defined product.
product management
Roman Pichler
The Product Strategy CycleRoman Pichler
5 min read · 2020-11-03 · This article explains how you can systematically link product strategy and execution by using the product strategy cycle.
product management

More like this

The 5 most relevant links from around the web. With summaries + highlights.

Welcome back

Share link