We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of our data partner BuzzSumo, we uncovered some very interesting findings. And now it’s time to …
, 1,000-2,000 words appears to be the “sweet spot” for maximizing shares on social media networks like Facebook, Twitter, Reddit and Pinterest.
Very long headlines (14-17 words in length) get 76.7% more social shares than short headlines.
Question headlines get 23.3% more social shares than non-question headlines.