The policy also notes this part of the data collection is for enabling “special video effects, for content moderation, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations
8 min read · Apr 26th · Increasingly, what we’re after on social media is not narrative or personality but moments of audiovisual eloquence.
Robin James describes this phenomenon as “vibe-capitalism.” If tightly associated with a product or company, a vibe can become a kind of free-floating commercial, including or alienating audiences based on their tastes. Think of the association of healthy-yet-intoxicating Californian bohemianism with the clothing brand Reformation or of turbocharged techno-masculinity with Tesla cars.
Vibes were made for the Internet not just because they’re audiovisual but because, like all memes, they are participatory. Anyone can assemble her own version.