Should You Pay Attention To Competitors? It Depends On Your Company’s Conflict.
I don’t remember much from high school literature classes, but one of the key frameworks I do remember is the different types of conflicts in storytelling. Now, the internet is confused over how man
More from Casey Winters
Casey’s Guide to Finding Product/Market Fit
As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting peo
«So what is product/market fit then? Product/market fit is not when customers stop complaining and are fully satisfied. They’ll never stop complaining. They’ll never be fully satisfied. Product/market fit is when they stop leaving»
Five Ways to Address Complexity In Your Product
Scott Belsky's product lifecycle talks about keeping products simple. As products serve more use cases and use cases, how do you keep a product feeling simple? I explain five ways to approach this pro
The Types of Product Team Organizational Structures
There is no one perfect way to structure a product organization within a company. Like most things in a company, organization structures only make sense for given moments in time, and as changes happe
Reducing Product Risk and Removing the MVP Mindset
I originally wrote this piece internally at Eventbrite and thought it might be valuable to folks who do not work at Eventbrite as well. Slightly edited to remove Eventbrite jargon.What is the righ
«As Henry Ford allegedly said, “If I’d asked customers what they wanted, they would have said a faster horse.” »
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