Analytics & Monitoring
Tips, tools and best practice for everything related to web and social media analytics, social media monitoring/listening, KPI measurement and reports.
Collection by Katja Evertz
blog.google
Introducing the new Google Analytics
5 min · · The new Google Analytics will give you the essential insights you need to be ready for what’s next. · Shared by 100, including Katja Evertz, Simo Ahava, Builtvisible, Jan Firsching 🆒, Matt Navarra, Jamie Indigo 👾 100% Human Technical SEO
Neal Schaffer | ニール・シェーファー
Content Marketing ROI: 10 Essential Metrics to Track
7 min · · Content marketing ROI is a method for establishing how much revenue you generated from your content marketing efforts. It’s measured as a percentage. · Shared by 97, including Daniel Schwarz, Tom Pick | #B2Bmarketing guy, Damien de France 🌍 🕊️🇺🇦, Katja Evertz, Nancy Nardin, LARRY ELKAN, Davy De Pauw, Dan Gingiss
Buffer
Social Media Analytics Tips: 7 Ways to Get The Most Out of Your Data
12+ min · · There's a wealth of information and insights in your social media data. Here're 7 simple, quick, and actionable social media analytics tips. · Shared by 97, including Amel Mehenaoui, Matthew J. Adams, Ron Sela, Katja Evertz, designshard, Sara Tian, Ilia Markov, Jay West, Stephanie A Kowalski, Inurfacesuka Дедечка, Davy De Pauw
Sprout Social
14 TikTok tools to amplify your social video strategy
8 min · · Use these TikTok tools to boost your video strategy and grow your social presence. This list includes tools like analytics, video editing and more. · Shared by 94, including Stephanie A Kowalski, Katja Evertz
blog.graphiq.com
Finding the Right Color Palettes for Data Visualizations — Graphiq Inc.
8 min · · While good color palettes are easy to come by these days, finding the right color palette for data visualizations is still quite… · Shared by 92, including Adriano Latorre, Dominic Huang, Katja Evertz, Michael Musgrove, Nico Müller 🇺🇦, Data Science Renee, Matthias Lampe, René Clausen Nielsen, Evan (he/him), Lisa Charlotte Muth
Harvard Business Review
Don’t Let Metrics Undermine Your Business
12+ min · · An obsession with the numbers can sink your strategy. · Shared by 86, including Andy Budd, Tillmann Allmer, Arie Goldshlager, Jonathan Kogan, Freek Vermeulen, Steven Sinofsky, Sandy.Polygon, Stu Collett, Annette Franz, CCXP, Katja Evertz, Kelly Hungerford, Robert Rose, Brandon Uttley, andrew chen
Benedict Evans
There's no such thing as data — Benedict Evans
3 min · · Data is the now oil, we are told. Every country needs a data strategy, and all of us should own our data, and be paid for it. But really, there is no such thing as data, it’s not yours, and it’s not… · Shared by 85, including Katja Evertz, your #1 source for absurdist true crime 🐀 🐍👑 🌷
Content Marketing Institute
23 Measurement Definitions Every Content Marketer Should Know
8 min · · Learn these common measurement terms to speak intelligently about how to analyze the effectiveness of your content marketing. – Content Marketing Institute · Shared by 84, including LARRY ELKAN, Neal Schaffer | ニール・シェーファー, Stephanie A Kowalski, Robert Rose, AJ Ghergich, Katja Evertz, Michael Kolade
Social Media Examiner
How to Create a Google Data Studio Dashboard
9 min · · Learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. · Shared by 80, including Teresa Heath-Wareing, Michael A. Stelzner, Stephanie A Kowalski, Birgit Schefer, Katja Evertz, AJ Ghergich, César Sepúlveda
Social Media Examiner
How to Measure Your Social Marketing
13+ min · · Find out how return on investment (ROI) differs from return on ad spend (ROAS) and learn how to calculate ROI for your social media marketing. · Shared by 77, including 🇺🇦Evan Kirstel #B2B #TechFluencer, Mari Smith, Carlos Gil, Madalyn Sklar Digital Marketing since 1996, Christopher S. Penn, Teresa Heath-Wareing, Gero Pflüger 🫡💙, Builtvisible, Michael A. Stelzner, Katja Evertz
Neal Schaffer | ニール・シェーファー
Best 15 Instagram Tools for Marketing: Scheduling, Hashtags & Analytics
16+ min · · Looking for the best Instagram tools for marketing? Check out these 15 apps which will help you with scheduling, hashtags, and Instagram analytics. · Shared by 67, including Shelly Kramer, LARRY ELKAN, Stephanie A Kowalski, Dan Gingiss, Nancy Nardin, Katja Evertz, Tony Restell
Socialbakers
Social Media Marketing Metrics That Really Matter
15+ min · · With so many metrics in social media marketing, how do you track the social media metrics that matter? Check out our list of essential actionable metrics · Shared by 54, including Melonie Dodaro, Katja Evertz, Mari Smith, Jon Loomer, 🇺🇦Evan Kirstel #B2B #TechFluencer, Neal Schaffer | ニール・シェーファー, Glen Gilmore #MWC23, Marc R Gagné MAPP
upload-magazin.de
Einführung ins Social Media Monitoring
13+ min · · Zwar scheint landläufig anerkannt, dass Social Media Monitoring wichtig ist, aber was es wirklich beinhaltet, wie man es umsetzt und welche ... · Shared by 49, including Klaus Eck, Marc Ostermann, Thomas Pleil, DON’T PANIC, Marie-Christine Schindler, Stephanie A Kowalski, Gero Pflüger 🫡💙, Michael Gisiger
MIT Sloan Management Review
The Recession’s Impact on Analytics and Data Science
6 min · · There has been a huge demand for data scientists in the past decade. Is that about to change? · Shared by 48, including MichelleRobbins, Carla Gentry 🎶, Katja Evertz, 🇺🇦Evan Kirstel #B2B #TechFluencer, Brian Laung Aoaeh, CFA, Dion Hinchcliffe, Nicolas Babin
HubSpot
How Does YouTube Count Views? We Break It Down
· Discover how YouTube determines what a view is and how they’re counted. · Shared by 47, including Pam Didner, Melonie Dodaro, Tony Hughes, Katja Evertz, Carlos Gil, Drew McLellan (he/him), Gail Gardner
Buffer
If Likes No Longer Matter on Social Media, Then What Does?
4 min · · Attention is the new like. Here's a look at how social media behaviors are changing and what it means for marketers and brands · Shared by 47, including Mari Smith, Katja Evertz, Martin Jones, Robert Rose, Gerrit Eicker, Klaus Eck, Tony Restell, Thomas Power, Stephanie A Kowalski