The Best of Sprout Social
8 most popular Sprout Social articles, as voted by our community.
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Sprout Social on Creator Economy
How to use LinkedIn creator mode effectively
Learn the features and benefits of LinkedIn creator mode and how it can help you improve your LinkedIn reach
These are some all-time favorites with Refind users.
How to Do an Instagram Audit in 60 Minutes or Less
Follow this simple Instagram audit to get valuable data to improve your Instagram marketing strategy. Who says audits have to be boring?
7 Steps in Creating a Winning Social Media Marketing Strategy
Content specialist Brent Barnhart gives examples of how companies are successfully marketing their products via social media, including the content originator’s own analysis and tracking products. Having defined goals, creating themed content and understanding the role that user-generated content can play in your social strategy are all important. Barnhart’s article can provide a useful social marketing road map for 2019 and beyond.
The wisdom of the social crowd
Crowdsourcing isn’t a new phenomenon but today, social media offer a treasure trove of collective wisdom. In a brief blog post, Sprout Social director of corporate sales Brian Weimer explains how companies can use crowdsourced data to their advantage. While the post is short on specifics, savvy marketers will appreciate the introduction into how crowdsourced data can help companies develop new products and entice customers.
What emerging data-driven trends mean for marketers
Marketing experts share their insights and predictions on how brands can take advantage of data-driven strategies for the future.
What CMOs stand to gain by boosting social data's influence organization-wide
In the past few years, chief marketing officers (CMOs) have started playing a more important role in their companies. They’re not just expected to lead marketing and advertising efforts; they’re also supposed to facilitate among different teams to promote success for all. Sprout Social’s CMO Jamie Gilpin gives readers the rundown on the roles that modern CMOs should fill – and how social media represent a hidden asset for the business as a whole. This simple read is short on specifics but provides helpful food for thought for the modern CMO.
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Sprout Social on Social Media Marketing
How prioritization frameworks can make you a better marketer
Learn three simple marketing prioritization frameworks to help you separate high-quality ideas from the crowd.
The components of a successful social media calendar template
If you want to create a social media calendar template that works, this article explains all the essential components you need.