The Best of Sprout Social
10 most popular Sprout Social articles, as voted by our community.
Sprout Social on Creator Economy
How to use LinkedIn creator mode effectively
Learn the features and benefits of LinkedIn creator mode and how it can help you improve your LinkedIn reach
Sprout Social on Marketing
How to gain a competitive advantage by analyzing marketing initiatives by competitors
Learn how marketing competitor analysis enables you to amplify your brand more strategically to secure long term growth.
Sprout Social on Saas
Balancing brand and performance marketing: Don’t fall for the “soft” investment fallacy
For long-term, sustained growth, CMOs must strike a balance between brand and performance marketing (even in a tough economy).
Popular
These are some all-time favorites with Refind users.
AI isn’t something business leaders can rush into
As business leaders increasingly consider AI for their tech stack, now is the time to do the foundational work required to prepare.
How to Do an Instagram Audit in 60 Minutes or Less
Follow this simple Instagram audit to get valuable data to improve your Instagram marketing strategy. Who says audits have to be boring?
7 Steps in Creating a Winning Social Media Marketing Strategy
Content specialist Brent Barnhart gives examples of how companies are successfully marketing their products via social media, including the content originator’s own analysis and tracking products. Having defined goals, creating themed content and understanding the role that user-generated content can play in your social strategy are all important. Barnhart’s article can provide a useful social marketing road map for 2019 and beyond.
The wisdom of the social crowd
Crowdsourcing isn’t a new phenomenon but today, social media offer a treasure trove of collective wisdom. In a brief blog post, Sprout Social director of corporate sales Brian Weimer explains how companies can use crowdsourced data to their advantage. While the post is short on specifics, savvy marketers will appreciate the introduction into how crowdsourced data can help companies develop new products and entice customers.
How direct-to-consumer brands are rewriting the meaning of marketing
In a world of ad-blocking software and skeptical consumers, the old ways of marketing are slipping away. Instead, companies have to find a new approach. Andrew Caravella of social media management tool Sprout Social argues that brands need to connect with their customers to truly succeed. In this well-structured, clearly written overview, he provides concrete examples of direct-to-consumer companies that are doing things right.
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Sprout Social on Social Media Marketing
How prioritization frameworks can make you a better marketer
Learn three simple marketing prioritization frameworks to help you separate high-quality ideas from the crowd.
The components of a successful social media calendar template
If you want to create a social media calendar template that works, this article explains all the essential components you need.