The Best of Sprout Social
8 most popular Sprout Social articles, as voted by our community.
We build social media software that enables marketers to see social differently and grow their business using social. Start today: http://bit.ly/2paovei
Sprout Social on Creator Economy
How to use LinkedIn creator mode effectively
Learn the features and benefits of LinkedIn creator mode and how it can help you improve your LinkedIn reach
Popular
These are some all-time favorites with Refind users.
How to Do an Instagram Audit in 60 Minutes or Less
Follow this simple Instagram audit to get valuable data to improve your Instagram marketing strategy. Who says audits have to be boring?
7 Steps in Creating a Winning Social Media Marketing Strategy
Content specialist Brent Barnhart gives examples of how companies are successfully marketing their products via social media, including the content originator’s own analysis and tracking products. Having defined goals, creating themed content and understanding the role that user-generated content can play in your social strategy are all important. Barnhart’s article can provide a useful social marketing road map for 2019 and beyond.
The wisdom of the social crowd
Crowdsourcing isn’t a new phenomenon but today, social media offer a treasure trove of collective wisdom. In a brief blog post, Sprout Social director of corporate sales Brian Weimer explains how companies can use crowdsourced data to their advantage. While the post is short on specifics, savvy marketers will appreciate the introduction into how crowdsourced data can help companies develop new products and entice customers.
Trash In, Trash Out: How Bad Data Impacts Business Growth
Every business worth its salt is hunting for a data-first approach to marketing, but many are letting data-lust blind them to quality issues along the way. Low-quality data will take you on a wild goose chase. By the time you recognize the source of your misery – that is, bad data – you’ve already dumped time, energy and resources into a strategy that doesn’t serve you. Nate Turner, the vice president of demand generation at social media management platform Sprout Social, has a suggestion. First, dump your resources into making sure you have quality data, and then see where a data-driven approach takes you.
How direct-to-consumer brands are rewriting the meaning of marketing
In a world of ad-blocking software and skeptical consumers, the old ways of marketing are slipping away. Instead, companies have to find a new approach. Andrew Caravella of social media management tool Sprout Social argues that brands need to connect with their customers to truly succeed. In this well-structured, clearly written overview, he provides concrete examples of direct-to-consumer companies that are doing things right.
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Sprout Social on Social Media Marketing
How prioritization frameworks can make you a better marketer
Learn three simple marketing prioritization frameworks to help you separate high-quality ideas from the crowd.
20 Instagram Reel ideas for all types of brands
Looking for Instagram Reel ideas? We’ve got you covered with our list of 20 ideas broken down by industry.