Analytics & Monitoring
Tips, tools and best practice for everything related to web and social media analytics, social media monitoring/listening, KPI measurement and reports.
Collection by Katja Evertz
Content Marketing Institute
Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)
5 min read · May 24th · Improve the reporting on your content marketing, and executives may be more likely to keep buying into the strategy. – Content Marketing Institute
Reader View · Shared by 31, including Katja Evertz, Gero Pflüger, Rachel Miller | #InfluencerMarketing
Benedict Evans
There's no such thing as data — Benedict Evans
3 min read · May 31st · Data is the now oil, we are told. Every country needs a data strategy, and all of us should own our data, and be paid for it. But really, there is no such thing as data, it’s not yours, and it’s not…
Reader View · Shared by 78, including Katja Evertz
Content Marketing Institute
23 Measurement Definitions Every Content Marketer Should Know
8 min read · May 4th · Learn these common measurement terms to speak intelligently about how to analyze the effectiveness of your content marketing. – Content Marketing Institute
Reader View · Shared by 83, including LARRY ELKAN, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Stephanie A Kowalski, Robert Rose, AJ Ghergich, Katja Evertz, Michael Kolade
Marie-Christine Schindler
Digital 2022 Report zur Entwicklung der globalen Nutzung von Internet, Social Media und Mobile
9 min read · Feb 15th · Der Global Overview Report Digital 2022 bingt zum 10. Mal Daten zur weltweiten Nutzung von Internet, Social Media und Mobile.
Reader View · Shared by 26, including Stephanie A Kowalski, Thomas Pleil, Katja Evertz
Seth Godin
Messing with Strathern’s Law
2021-09-21 · “When a measure becomes a target, it ceases to be a good measure.” Marilyn Strathern expanded on Charles Goodhart’s comment about monetary policy and turned it into a useful law o…
Shared by 27, including LARRY ELKAN, Katja Evertz
Buffer
Instagram Analytics Guide: 28 Metrics, 11 Free Tools, and 4 Data-Driven Tips
~16 min read · From 2019 · In this ultimate guide, there are 25 key metrics and insights to measure, 11 top free Instagram analytics tools, and 4 actionable tactics to try today.
Shared by 12, including Mark Kaigwa, Katja Evertz
upload-magazin.de
Einführung Content-KPIs: Den Erfolg von Inhalten messen
10 min read · From 2020 · Gute, zielgerichtete, wirksame Inhalte werden immer wichtiger, aber ihren Erfolg zu messen wird oftmals vernachlässigt. Eine Hürde ist es, die richtigen Kennzah
Reader View · Shared by 10, including Katja Evertz, Daniel Schwarz
OMR
Diese 5 Gamechanger-KPIs dürfen in keiner Social-Media-Analyse fehlen
7 min read · 2021-06-22 · Ein Gastbeitrag von Manfred Rump über Social-Media-KPIs, die seiner Meinung nach völlig unterschätzt werden.
Reader View · Shared by 5, including Katja Evertz
blog.graphiq.com
Finding the Right Color Palettes for Data Visualizations — Graphiq Inc.
8 min read · From 2015 · While good color palettes are easy to come by these days, finding the right color palette for data visualizations is still quite…
Reader View · Shared by 86, including Adriano Latorre, Dominic Huang, Katja Evertz, Michael Musgrove, Nico Müller 🇺🇦, Data Science Renee, Matthias Lampe, René Clausen Nielsen, Evan (he/him), Lisa Charlotte Muth
Social Media Examiner
How to Create a Google Data Studio Dashboard
9 min read · 2020-11-25 · Learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing.
Reader View · Shared by 80, including Teresa Heath-Wareing, Michael A. Stelzner, Stephanie A Kowalski, Birgit Schefer, Katja Evertz, AJ Ghergich, César Sepúlveda
writingcooperative.com
Your Articles Aren’t Getting RT’d Because Twitter Hates External Links
~12 min read · 2020-11-11 · How to get around the algorithm and get eyes on your work
Reader View · Shared by 17, including 👨✈️ AA-Admiral ⚓🚀🌌, Katja Evertz
blog.google
Introducing the new Google Analytics
5 min read · 2020-10-14 · The new Google Analytics will give you the essential insights you need to be ready for what’s next.
Reader View · Shared by 99, including Katja Evertz, Simo Ahava, Builtvisible, Jan Firsching 🦦™️, Matt Navarra, Jamie Indigo👾 100% Human Tech SEO
ard-zdf-onlinestudie.de
ARD/ZDF-Forschungskommission
1 min read · 2020-10-08 · Die wichtigsten Ergebnisse der ARD/ZDF-Onlinestudie 2020 sind in einer Infografik dargestellt. Fast dreieinhalb Stunden verbringt der Durchschnittsdeutsch
Reader View · Shared by 26, including Katja Evertz, Christian Müller, Michael Schär, Jörgen Camrath, Dominik Ruisinger
American Press Institute
How a culture of listening strengthens reporting and relationships
5 min read · From 2018 · When Journal Star executive editor Dennis Anderson created a reader advisory board with residents of Peoria’s predominately African American South Side in 2014, he knew the paper had some work to do. Regard for the Journal Star wasn’t particularly high among these residents of the central Illinois town; some said that the only time they …
Reader View · Shared by 20, including Katja Evertz, Konrad Weber, Nick Lüthi, Marie-Christine Schindler
kompetenzzentrum-kommunikation.de
Social Listening: Ohne Zuhören keine Analyse
5 min read · 2020-10-02 · Bevor KMU Meinungen ihrer Kunden/-innen verstehen können, müssen sie wissen, was gesprochen wird. Dafür gibt es Tools. Mehr dazu im Interview.
Reader View · Shared by 20, including Thomas Pleil, Marie-Christine Schindler, Katja Evertz, Johannes Lenz
W&V
"S-to-S statt SOS": Der Schritt aus der Cookiecalypse
1 min read · 2020-09-03 · Benjamin Bunte, Chef von Performance Media, sieht die Lösung im Server-to-Server-Tracking. Er fordert die Rettung des Klicks als letzte harte Währung.
Reader View · Shared by 4, including Katja Evertz
