User Retention and Growth
Good user retention is key for any startup. Here I'll collect the best articles on retention and growth that will give you a good understanding of the concept.
Collection by Dominik Grolimund
Product Habits
My Billion Dollar Mistake
11+ min · · At my last company, KISSmetrics, I made a mistake that I truly believe lost me a billion dollar opportunity. It’s not something I’m proud of, and it’s one of the main reasons I’m now obsessed with… · Shared by 253, including Kevin Ho, Chris Schultz✌️ & ❤️, Oriol Farré, Josh Elman, Nando 💪🇦🇺🇦🇷, Tim Herbig, Dez S. Papp, Yann “不停” Heurtaux ⏚ @shalf@mastodon.social, Ricky Yean, Dominik Grolimund, Taylor Pearson, Codementor, hiten.eth, Neil Patel, 📁𝐦𝐫𝐯𝐧, Ben Tossell, Justin Jackson, Sachin Rekhi, Steven Sinofsky, Ryan Hoover
Intercom
How to Increase User Engagement in 2019 [4 Strategies]
4 min · · Most customers who sign up will use a product only once. Here are 4 strategies for increasing user engagement to help you convert sign-ups into customers. · Shared by 17, including Merkstatt@troet.cafe 📯, Dominik Grolimund
churn.fm
EP1 | Brian Balfour (Reforge)
20+ min · · In this episode, we discussed Brian Balfour's thoughts on why retention is the one metric that rules them all, why churn is the silent killer, and what metrics you should be tracking to measure… · Shared by 13, including Dominik Grolimund, Brian Balfour
Greylock
Why Onboarding is the Most Crucial Part of Your Growth Strategy
8 min · · When people talk about growth, they usually assume the discussion is about getting more people to your product. When we really dig into… · Shared by 340, including blinch, Oliver Raduner, Thomas Power, Walid Ark, ThomNagy, Mark Kaigwa, Scott Williams, Christoph Janz 🇺🇦🎗🕊, Mark Pitman, Kate Donahue, Elia Palme, Johannes Lenz, osioke.eth, Nitin Gupta, Chris Messina, Ilia Markov, Christian P. Stobbe, Dominik Grolimund, Abhishek, Martina Grolimund
Reforge
Growth Loops are the New Funnels
8 min · · The AARRR funnel framework has been the dominating guiding framework to metrics, goal setting, and strategic growth conversations. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. It is time to move past the funnel framework and focus on Gro · Shared by 1133, including Christian P. Stobbe, Steve Farnsworth, Dominik Grolimund, Marc Garriga, Quim, Eric Jorgenson, Tim Herbig, Brian Balfour, Daniel Lawniczak, Ron Sela, Stephanie A Kowalski, hiten.eth, Chris Schultz✌️ & ❤️, Stéphane Renault, Nando 💪🇦🇺🇦🇷, Lenny Rachitsky, Kevan Lee 👋, Ilia Markov, Dave McClure, Mathias Menzl
linkedin.com
How to Model Viral Growth: The Hybrid Model
· Shared by 32, including Victor Tolosa, haldimann, John Tan⚡️, uri, Dominik Grolimund, dpmab, Moritz von Hase
linkedin.com
How to Model Viral Growth: Simple Loss
5 min · · This post is the second in a series in which I show you how to model viral growth. We started with the simplest possible model, and we are working our way up to a model that simultaneously accounts · Shared by 9, including Walid Ark, Dominik Grolimund
linkedin.com
How to Model Viral Growth: Retention & Virality Curves
· Shared by 40, including Walid Ark, Jacob Jarnvall, Thomas Power, Eckart Burgwedel, Marc Garriga, Adrian🇨🇭, Dominik Grolimund, John Tan⚡️, Mo Schuster, Rodrigo Prior
Brian Balfour
The Never Ending Road To Product Market Fit — Brian Balfour's Coelevate
6 min · · There are key differences between the traction phase and the growth phase
of a company. Understanding what stage you are at, helps you focus on
the right goals, metrics, channels, and team structure. But how do you
know when you are ready to transition from one phase to the other? · Shared by 120, including Vikram Dutt, Philippe Gauvin, Dominik Grolimund, David Cancel, Malik El Bay 🕊🔰🇲🇦, Tomasz Tunguz, Jacob Jarnvall, Sarah (Patrick) Anyan, Christoph Janz 🇺🇦🎗🕊, Walid Ark
youtube.com
The Holy Grail of Traction
· Brian Balfour, VP Growth, HubSpot shares why customer and user retention is the most important factor in traction and growth, the anatomy of retention, and s... · Shared by 93, including Dominik Grolimund, 🎆 🌸 Samuel Hulick 🌸 🌄, Steed Monteiro, Dom Zuend, Thomas Power
Reforge
Why Retention Is The Silent Killer
12+ min · · Retention - not only does it make companies - but it also quietly breaks them. For this reason, poor user retention has become the silent startup killer. In this post, I will walk you through the… · Shared by 121, including Andi, Dominik Grolimund, Colin Jones, Luis Roig | @darum@indieweb.social, Brian Balfour, Thomas Power, Quim, Engin Kurutepe
Casey Winters
Feature/Product Fit
9 min · · Most teams do not have a great process for figuring out how to add new features to improve the core product. I walk through my framework on how to make sure your feature adds value, and how to measure it. · Shared by 39, including John Egan, Brian Balfour, Kevin_Indig, hiten.eth, Dominik Grolimund, Christian P. Stobbe, Sachin Rekhi, Quim
andrew chen
Retention is King (Guest Post)
6 min · · This is a guest post by a friend of mine on retention. Jamie Quint is Managing Partner of Quint Growth, a full-service growth consultancy that works with companies like Twitch and Hipmunk. Previously,… · Shared by 86, including Tom Newbold, Oscar MacDonald, Mark Kaigwa, Jelan Ong, Clemens, Walid Ark, Greg Meyer, Dominik Grolimund, Jacob du Toit, Ibrahim Nergiz, Carlo Badini
andrew chen
New data shows losing 80% of mobile users is normal, and why the best apps do better
6 min · · Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product. The root cause is that the average app has pretty bad retention metrics. Today, I’m excited to share some real numbers on mobile retention. I’ve worked with mobile […] · Shared by 274, including Danny Prol, Nir Eyal, Malik El Bay 🕊🔰🇲🇦, Adrian🇨🇭, Michael Robinson, Mark Kaigwa, Brian Balfour, Dominik Grolimund, Daniel Lawniczak, Andrei Luca, Dmitriy Kobets, Elia Palme, Herbert Bay, Aki Fukai ✏️ @fukai@mastodon.social, Serge K. Keller ❦, Thomas Kaul, M.C., Christoph Janz 🇺🇦🎗🕊, Sandro Strebel
Greylock
The Hierarchy of Engagement, expanded
1 min · · Almost a year ago, I published a framework I called The Hierarchy of Engagement, that synthesized my thinking on how to build a product… · Shared by 408, including Gibson Biddle, Dominik Grolimund, Mark Kaigwa, Kris Fannin, Chris Messina, Sofia Quintero, Ben Tossell, Startupxplore, von Moerenburgh, Tim Herbig, Nando 💪🇦🇺🇦🇷, Sarah Tavel, David Luescher, Ha Duong, Sarah E. Brown, Thomas Power, Sylvie Reinhard, Bram Kanstein, Patrick OShaughnessy, Tibor Martini 🇺🇦 @tibor@mastodon.social