User Retention and Growth
Good user retention is key for any startup. Here I'll collect the best articles on retention and growth that will give you a good understanding of the concept.
Collection by Dominik Grolimund
Reforge
Making Monetization Your Superpower
5 min read · 2020-07-17 · Elena Verna is a Reforge EIR and Head of Marketing at Miro. She serves as a Growth Advisor to a variety of tech companies. She was formerly SVP for Product & Growth at Malwarebytes, and also an SVP at…
NFX
The Product Thinking That Built Slack & Twitter, with April Underwood
~16 min read · 2020-07-14 · April Underwood offers inside stories and lessons learned from leading product at two category-defining companies, Slack and Twitter.
kwokchain.com
Why Figma Wins
20+ min read · 2020-06-19 · Companies are a sequencing of loops. While it’s possible to stumble into an initial core loop that works, the companies that are successful in the long term are the ones that can repeatedly find the…
NFX
The Product Frameworks Behind Superhuman
8 min read · 2020-06-18 · Rahul Vohra, Founder and CEO at Superhuman, shares the product frameworks behind Superhuman's onboarding, product development, positioning, and pricing.
usefyi.com
Why Zoom doesn’t have product/market fit
~13 min read · 2020-06-17 · Zoom doesn’t have product/market fit or high customer satisfaction. Find out why in this article based on a survey of over 1,000 Zoom users.
Casey Winters
What Is Good Retention: An Exhaustive Benchmark Study with Lenny Rachitsky
4 min read · 2020-06-09 · What does good retention look like across different types of businesses. Lenny Rachitsky and I conducted an exhaustive research effort to find out.
Lenny Rachitsky
How To Know If You've Got ✨Product/Market Fit✨
6 min read · 2020-01-28 · Seven ways to tell if you've got PMF, and five frameworks to help you to find it if you don't
TechCrunch
True product-market fit is a minimum viable company
2 min read · 2020-02-01 · Before attempting to scale your minimum viable product, focus on cultivating your minimum viable company.
First Round
The Phases Product Teams Go Through, From Product/Market Fit to Hypergrowth
20+ min read · 2019-12-10 · In a lengthy interview with First Round Review, Nikhyl Singhal – three-time founder and former chief product officer at Credit Karma – offers a wealth of insights into the product function. Founders and product leaders in early and growth-stage start-ups will appreciate Singhal’s incisive comments, which cover timing, hiring, common pitfalls and matching the product function to the company’s growth stage.
First Round
Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)
20+ min read · 2019-10-22 · Move over minimum viable product: here's how founders and product managers can build products users love instead.
alexiskold.net
Your Startup as a Funnel
3 min read · From 2019 · We’ve written here before about funnels – a powerful tool for startups to use for converting customers, sales, fundraising and more. The common characteristic of the funnels include the way t…
startupschool.org
Growth for Startups
From 2019 · YC Partner and growth expert Gustaf Alstromer talks about how to measure product market fit, how to decide on a growth channel, metrics that lie about PMF and other mechanics of growth for startups.
startupschool.org
Nine Business Models and the Metrics Investors Want
From 2019 · YC Continuity Partner Anu Hariharan breaks down the important metrics we look for when we’re evaluating a startup’s business model and common mistakes to avoid when measuring them.
Jeff Chang
The best metric for determining quantitative product market fit
7 min read · From 2019 · Cohort retention rate is the most important product market fit metric
startupschool.org
Analytics for Startups
From 2019 · Ilya Volodarsky, co-founder of Segment, presents his tactics for setting up analytics to build your MVP and measure your metrics.
Growth.Design
Why Superhuman's Unusual Onboarding Is Their Secret To Sustainable Growth
From 2019 · Superhuman is currently the most hyped and secretive startup. Time to unveil the curtain and look at all their 1-on-1 unique user onboarding tactics.
