User Retention and Growth
Good user retention is key for any startup. Here I'll collect the best articles on retention and growth that will give you a good understanding of the concept.
Collection by Dominik Grolimund
Reforge
Making Monetization Your Superpower
5 min read · · Elena Verna is a Reforge EIR and Head of Marketing at Miro. She serves as a Growth Advisor to a variety of tech companies. She was formerly SVP for Product & Growth at Malwarebytes, and also an SVP at… · Shared by 58, including Ilia Markov, Fabrizio Bianchi, Dominik Grolimund
NFX
The Product Thinking That Built Slack & Twitter, with April Underwood
~16 min read · · April Underwood offers inside stories and lessons learned from leading product at two category-defining companies, Slack and Twitter. · Shared by 133, including Marius Bleuer, Koka Sexton 👨💻, Johannes Dornisch, Dominik Grolimund, René Pfitzner, Ilia Markov, Ritesh Chopra, Antonio Ramos
kwokchain.com
Why Figma Wins
20+ min read · · Companies are a sequencing of loops. While it’s possible to stumble into an initial core loop that works, the companies that are successful in the long term are the ones that can repeatedly find the… · Shared by 328, including Chris Heilmann codepo8@toot.cafe, Ilia Markov, Gio Tiongson, Dominik Grolimund, Alex Iskold | 2048.vc, Peter Steinberger, Nando 💪🇦🇺🇦🇷, David Perell, Chris Messina, Packy McCormick, Nathan Baschez 📧, Gabriele, Kevan Lee 👋, Craig Mod, Sachin Rekhi, Brian Balfour, Helmi also on 🐘, Evan Kirstel the $B2B Techfluencer, Nick Finck, Marvin “Polymath but really Just Generalist” Liao
NFX
The Product Frameworks Behind Superhuman
8 min read · · Rahul Vohra, Founder and CEO at Superhuman, shares the product frameworks behind Superhuman's onboarding, product development, positioning, and pricing. · Shared by 127, including Travis Murdock, Kunal Bhatia (✈️ LA), Nir Eyal, Johannes Dornisch, Ilia Markov, Dominik Grolimund, Harsha Mv, Ritesh Chopra, blinch, Dez S. Papp, Bill Johnston
usefyi.com
Why Zoom doesn’t have product/market fit
~13 min read · · Zoom doesn’t have product/market fit or high customer satisfaction. Find out why in this article based on a survey of over 1,000 Zoom users. · Shared by 114, including Chris Messina, Matthias Lampe, Marvin “Polymath but really Just Generalist” Liao, hiten.eth, Dominik Grolimund, Stefan Weber, Ilia Markov, Cameron Yick ~ @hydrosquall@vis.social on mastodon, Oliver Raduner, yeon, Matthias Kahr, Marie Prokopets, Josh Elman
Casey Winters
What Is Good Retention: An Exhaustive Benchmark Study with Lenny Rachitsky
4 min read · · What does good retention look like across different types of businesses. Lenny Rachitsky and I conducted an exhaustive research effort to find out. · Shared by 96, including Ritesh Chopra, James, Johannes Dornisch, John Egan, Abel Caballero Díaz, Kevan Lee 👋, Dominik Grolimund, Gustaf Alströmer 🇺🇦, Florian Graillot, Marc Garriga
Lenny Rachitsky
How To Know If You've Got ✨Product/Market Fit✨
6 min read · · Seven ways to tell if you've got PMF, and five frameworks to help you to find it if you don't · Shared by 191, including Florian Graillot, Stefan Weber, Gio Tiongson, Jonathan Kogan, Patrick Sanwikarja, Dominik Grolimund, Francesco Corea, yeon, Oliver Raduner, Amy Jo Kim, Chris Agro | Agrotising, dunschtig, Nathan Baschez 📧, Merkstatt@troet.cafe
TechCrunch
True product-market fit is a minimum viable company
2 min read · · Before attempting to scale your minimum viable product, focus on cultivating your minimum viable company. · Shared by 208, including Mark Kaigwa, Florian Graillot, William Toll, Dominik Grolimund, Yann “shalf@mastodon.social” Heurtaux 不停, 瑞拿頭, yeon, Toni Juan, @awscloud #reInvent R “Ray” Wang 王瑞光 #1A, Scott Brinker, Evan Kirstel the $B2B Techfluencer
First Round
The Phases Product Teams Go Through, From Product/Market Fit to Hypergrowth
Summary · 20+ min read · · In a lengthy interview with First Round Review, Nikhyl Singhal – three-time founder and former chief product officer at Credit Karma – offers a wealth of insights into the product function. Founders and product leaders in early and growth-stage start-ups will appreciate Singhal’s incisive comments, which cover timing, hiring, common pitfalls and matching the product function to the company’s growth stage. · Shared by 166, including sircharlsxavier, getAbstract, Shawn Venasse, Quim, Nando 💪🇦🇺🇦🇷, Johannes Dornisch, Dominik Grolimund, Brad Engel, John Lilly, Mark Kaigwa, Florian Graillot, Elena Neira, Marvin “Polymath but really Just Generalist” Liao
First Round
Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)
20+ min read · · Move over minimum viable product: here's how founders and product managers can build products users love instead. · Shared by 324, including Stefan Weber, Jonathan Kogan, Cameron Yick ~ @hydrosquall@vis.social on mastodon, tcherno, Chris Heilmann codepo8@toot.cafe, Josh Kopelman, Oliver Raduner, Florian Graillot, JD Prater, Johannes Dornisch, Chris Isak , Phin Barnes, Dominik Grolimund, Jeremy Liew, #BLM #StopAsianHate, Bernhard Huessy, Maja Grolimund-Kurth, Brad Engel
alexiskold.net
Your Startup as a Funnel
3 min read · · We’ve written here before about funnels – a powerful tool for startups to use for converting customers, sales, fundraising and more. The common characteristic of the funnels include the way t… · Shared by 130, including Jonathan Kogan, Johann Romefort, Matteo Furia, Dominik Grolimund, Jelan Ong, Stephanie A Kowalski, dunschtig, Clemens, 瑞拿頭, Gerrit Eicker, Thomas Billeter
startupschool.org
Growth for Startups
· YC Partner and growth expert Gustaf Alstromer talks about how to measure product market fit, how to decide on a growth channel, metrics that lie about PMF and other mechanics of growth for startups. · Shared by 107, including Thomas Billeter, Jonathan Kogan, Kevan Lee 👋, Dominik Grolimund, Jeff Chang, Gio Tiongson
startupschool.org
Nine Business Models and the Metrics Investors Want
· YC Continuity Partner Anu Hariharan breaks down the important metrics we look for when we’re evaluating a startup’s business model and common mistakes to avoid when measuring them. · Shared by 78, including Jonathan Kogan, Quim, shishir das, Thomas Power, Gustaf Alströmer 🇺🇦, Dominik Grolimund
Jeff Chang
The best metric for determining quantitative product market fit
7 min read · · Cohort retention rate is the most important product market fit metric · Shared by 264, including Remy Bataille, Clemens, Thomas Wong, blinch, hiten.eth, Gianluca Diegoli, Stefan Weber, Johannes Dornisch, Dominik Grolimund, Ilia Markov, Marc Gasser, Oliver Raduner, Mark Kaigwa, Gio Tiongson, Jacob du Toit
startupschool.org
Analytics for Startups
· Ilya Volodarsky, co-founder of Segment, presents his tactics for setting up analytics to build your MVP and measure your metrics. · Shared by 27, including Dominik Grolimund, Thomas Billeter, Gustaf Alströmer 🇺🇦
Growth.Design
Why Superhuman's Unusual Onboarding Is Their Secret To Sustainable Growth
· Superhuman is currently the most hyped and secretive startup. Time to unveil the curtain and look at all their 1-on-1 unique user onboarding tactics. · Shared by 107, including Dominik Grolimund, Mark Kaigwa, sascha aßbach, Bernhard Huessy, Stefan Weber, Julien Bilger, Clemens
