User Retention and Growth
Good user retention is key for any startup. Here I'll collect the best articles on retention and growth that will give you a good understanding of the concept.
Collection by Dominik Grolimund
sequoiacap.com
Retention
~11 min read · From 2018 · ## UNDERSTANDING RETENTION Retention is generally depicted by plotting the percentage of users who return to either the product or ...
Reader View · Shared by 51, including Dario D'Aprile 👨🔬, Dominik Grolimund, Quim, Nico Müller 🇺🇦
ProductCraft
What Product Can Learn From Growth Teams
4 min read · From 2019 · Without strong user retention, your product will fail. Yet product managers consistently ignore it. This is where PMs can take a lesson from growth teams.
Reader View · Shared by 55, including hiten.eth, Gio Tiongson, Dominik Grolimund, Stefan Weber
a16z
Hidden Networks: Network Effects That Don’t Look Like Network Effects
~12 min read · From 2019 · Some network effects (when a network gains more value to its users as more people participate in its platform) don’t show up in the usual metrics. Their hidden nature makes them hard to measure – but they can confer significant long-term competitive advantages. In an insightful article for A16Z.com, D’Arcy Coolican – an Andreessen Horowitz partner and a co-founder of the peer-to-peer lending platform Frank – shines a light on hidden networks, giving useful guidelines for identifying when they’re at work.
Summary · Reader View · Shared by 306, including Tibor Martini 🇺🇦, Chintan Shah, Gerrit Eicker, Dominik Grolimund, Marvin “Polymath but really Just Generalist” Liao, Ricky Yean, Jonathan Kogan, Gabriele, Chris Schultz ✌️, Claudia Sommer, Bernhard Huessy, Bill Johnston, Niklaus Gerber, almagentia369, Javi Cantón, getAbstract, Yvette Dubel, Merkstatt, Liliane Ferrari ™, kp 🇺🇦
Brian Balfour
FOUR FITS FOR $100M+ GROWTH
3 min read · From 2017 · A 40 post series detailing the step by step system used by the former VP of Growth @ HubSpot.
Reader View · Shared by 23, including Ilia Markov, Dominik Grolimund, Eric Jorgenson 🤸🏼♂️🎉, osioke.eth
tribecap.co
A Quantitative Approach to Product Market Fit
~17 min read · From 2019 · “The only thing that matters is getting to product-market fit… Product-market fit means being in a good market with a product that can satisfy that market.” Marc Andreessen wrote these words back in…
Reader View · Shared by 66, including yeon, Marco Unternaehrer, Dominik Grolimund, Josh Wills, Nando 💪🇦🇺🇦🇷, Bernhard Huessy, hiten.eth, Chris Schultz ✌️
Growth.Design
Duolingo's User Retention: 8 Tactics Tested On 300 Million Users
From 2019 · Discover Duolingo's top 8 user retention tactics (and the psychology behind them), as well as behind-the-scenes stats and facts to help your product.
Shared by 116, including Mark Kaigwa, Victor Tolosa, UX Design Weekly, Stefan Weber, Dominik Grolimund
medium.com
How I Survived Insane Hypergrowth at Airbnb
9 min read · From 2019 · As I reflect on my time as Director of Product at Airbnb, I already feel a sense of nostalgia. I get another emotion, though, when I…
Reader View · Shared by 172, including Brian Chesky, Simone Corsi 💻🚀, Dominik Grolimund, Greg Meyer, Thomas Power, Clemens, Linus Basig
Justin Jackson
What does product-market fit feel like?
4 min read · From 2019 · Without you having to try too hard, customers should be showing up to buy your product.
Reader View · Shared by 22, including Dominik Grolimund, Jelan Ong
medium.com
How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian Chesky
6 min read · From 2018 · Over the last 20 years, I’ve worked on or invested in many companies that scaled to 100 million users or more. And just about every…
Reader View · Shared by 36, including Tom Connor, Kunal Bhatia, Dominik Grolimund
holloway.com
Fundamentals of Product-Market Fit — Holloway
10 min read · From 2019 · An excerpt from the Holloway Guide to Raising Venture Capital
Reader View · Shared by 177, including Chris Schultz ✌️, hiten.eth, Mike Ivars, Dominik Grolimund, Christian P. Stobbe, Stefan Weber
First Round
Pinterest and Grubhub’s Former Growth Lead on Building Content Loops
20+ min read · From 2018 · While at Pinterest and Grubhub, Casey Winters relied on content loops, an overlooked path to growth. Now a scaling advisor to companies such as Eventbrite and Reddit, he shares a 5-step process and…
Shared by 19, including Kevan Lee 👋, Dominik Grolimund
medium.com
You Don’t Know Your Customer Acquisition Cost
4 min read · From 2019 · And the answer is not CAC
Reader View · Shared by 33, including andrewchen // LA TECH WEEK, Jeff Chang, Eric Seufert, Dominik Grolimund
Elad Gil
Markets Are 10X Bigger Than Ever
4 min read · From 2019 · Over the last few years the number of people and businesses online has ballooned. Spend on the Internet has grown rapidly as you can now re...
Reader View · Shared by 95, including Nico Müller 🇺🇦, Kunal Bhatia, Azeem Azhar, Stéphane Renault, Marc Zenger, Josh Elman, Dominik Grolimund, Sachin Rekhi, Taylor Pearson, Bernhard Huessy
medium.com
Frameworks for Product Success
~14 min read · From 2019 · For a product to succeed over a long period of time, several conditions must be present: product-market fit, positive unit economics, and…
Reader View · Shared by 29, including Adrian🇨🇭, Christian Fauteux, Gio Tiongson, Clemens, Quim, Dominik Grolimund
Jeff Chang
The most important growth metric for early startups
4 min read · From 2019 · For most early startups, I think the most important metric to understand and attempt to grow is cohort retention rate.
Reader View · Shared by 68, including Dominik Grolimund, Sachin Rekhi, Walid Ark, Nir Eyal, justin 🚀, hiten.eth
NFX
The Psychology of Startup Growth
6 min read · From 2019 · Growth is not a one-time gimmick. To get 1000% growth, there is no silver bullet. Growth comes from adopting the right psychology. From an approach you bring to your daily work consistently for years.
Reader View · Shared by 51, including osioke.eth, Dominik Grolimund, Clemens, Damir Kusar, Nir Eyal
