User Retention and Growth
Good user retention is key for any startup. Here I'll collect the best articles on retention and growth that will give you a good understanding of the concept.
Collection by Dominik Grolimund
sequoiacap.com
Retention
~11 min read · From 2018 · ## UNDERSTANDING RETENTION Retention is generally depicted by plotting the percentage of users who return to either the product or ...
ProductCraft
What Product Can Learn From Growth Teams
4 min read · From 2019 · Without strong user retention, your product will fail. Yet product managers consistently ignore it. This is where PMs can take a lesson from growth teams.
a16z
Hidden Networks: Network Effects That Don’t Look Like Network Effects
~12 min read · From 2019 · Some network effects (when a network gains more value to its users as more people participate in its platform) don’t show up in the usual metrics. Their hidden nature makes them hard to measure – but they can confer significant long-term competitive advantages. In an insightful article for A16Z.com, D’Arcy Coolican – an Andreessen Horowitz partner and a co-founder of the peer-to-peer lending platform Frank – shines a light on hidden networks, giving useful guidelines for identifying when they’re at work.
Brian Balfour
FOUR FITS FOR $100M+ GROWTH
3 min read · From 2017 · A 40 post series detailing the step by step system used by the former VP of Growth @ HubSpot.
tribecap.co
A Quantitative Approach to Product Market Fit
~17 min read · From 2019 · “The only thing that matters is getting to product-market fit… Product-market fit means being in a good market with a product that can satisfy that market.” Marc Andreessen wrote these words back in…
Growth.Design
Duolingo's User Retention: 8 Tactics Tested On 300 Million Users
From 2019 · Discover Duolingo's top 8 user retention tactics (and the psychology behind them), as well as behind-the-scenes stats and facts to help your product.
medium.com
How I Survived Insane Hypergrowth at Airbnb
9 min read · From 2019 · As I reflect on my time as Director of Product at Airbnb, I already feel a sense of nostalgia. I get another emotion, though, when I…
Justin Jackson
What does product-market fit feel like?
4 min read · From 2019 · Without you having to try too hard, customers should be showing up to buy your product.
medium.com
How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian Chesky
6 min read · From 2018 · Over the last 20 years, I’ve worked on or invested in many companies that scaled to 100 million users or more. And just about every…
holloway.com
Fundamentals of Product-Market Fit — Holloway
10 min read · From 2019 · An excerpt from the Holloway Guide to Raising Venture Capital
First Round
Pinterest and Grubhub’s Former Growth Lead on Building Content Loops
20+ min read · From 2018 · While at Pinterest and Grubhub, Casey Winters relied on content loops, an overlooked path to growth. Now a scaling advisor to companies such as Eventbrite and Reddit, he shares a 5-step process and…
medium.com
You Don’t Know Your Customer Acquisition Cost
4 min read · From 2019 · And the answer is not CAC
Elad Gil
Markets Are 10X Bigger Than Ever
4 min read · From 2019 · Over the last few years the number of people and businesses online has ballooned. Spend on the Internet has grown rapidly as you can now re...
medium.com
Frameworks for Product Success
~14 min read · From 2019 · For a product to succeed over a long period of time, several conditions must be present: product-market fit, positive unit economics, and…
Jeff Chang
The most important growth metric for early startups
4 min read · From 2019 · For most early startups, I think the most important metric to understand and attempt to grow is cohort retention rate.
NFX
The Psychology of Startup Growth
6 min read · From 2019 · Growth is not a one-time gimmick. To get 1000% growth, there is no silver bullet. Growth comes from adopting the right psychology. From an approach you bring to your daily work consistently for years.
