MARKETING AND TOOLS
A collection about modern marketing techniques and technology & the tools being used to accomplish it.
Collection by Shawn Venasse
TNW
4 marketing mistakes early-stage startups make — and how to avoid them
4 min · · You have just raised your first funding round and you have to spend a part of it on marketing. Defining the right marketing strategy, identifying the most effective tactical activities and… · Shared by 85, including Marsha Collier, Shawn Venasse, Christian Fauteux, Marvin “Polymath but really Just Generalist” Liao
Moz
How Lead Generation Tactics Can Boost Your Link Building Results
8 min · · These days, when site owners and influencers are bombarded with link requests, you need to up your link building game. Luckily, there’s a neighboring marketing area that you can learn from: lead… · Shared by 305, including Builtvisible, Ann Smarty, Shawn Venasse, Gail Gardner, Seer Interactive, LARRY ELKAN
Social Media Examiner
Influencer Marketing Strategy: How to Scale a Business
9 min · · Learn how to research and reach out to micro- and macro-influencers and discover what types of offers work best for influencer marketing campaigns. · Shared by 77, including AJ Ghergich, Shawn Venasse, Rachel Miller | #InfluencerMarketing, Michael Kolade, Daniel Schwarz, Harsha Mv, Madalyn Sklar Digital Marketing since 1996, Michael A. Stelzner
Social Media Examiner
Why Clubhouse App Might Be the Next Major Social Media Platform
8 min · · Discover what Clubhouse App is, why it might become a breakout social platform, and why Michael Stelzner believes Clubhouse has staying power. · Shared by 129, including Neil Hart 💙, Madalyn Sklar Digital Marketing since 1996, Shawn Venasse, Michael A. Stelzner, Stephanie A Kowalski, Jon Loomer, HeidiCohen - Top Global Marketer, Ines Bieler
Search Engine Land
Why your content strategy needs both rank-worthy and link-worthy content in the mix
5 min · · How a two-pronged approach can help you increase brand awareness and organic traffic. · Shared by 318, including Rachel Miller | #InfluencerMarketing, Shawn Venasse, Michelle Garrett, Kelsey Libert, Ferran Vila, Marsha Collier, Stephanie A Kowalski, AJ Ghergich
Matt Heinz
What Is Inbound Marketing and Why Is It Important?
3 min · · Inbound marketing is creating and distributing content utilizing marketing channels like SEO , social media, blogging, and lead nutures,. · Shared by 79, including Susan Gilbert, ANTHONY IANNARINO 🇺🇸, Shawn Venasse, Mike Kunkle, Tony Hughes
Stratechery
In Defense of Digital Advertising
14+ min · · Apple’s position on privacy seems unimpeachable, but it ignores trade-offs, and risks a bad outcome for the Internet as a whole. · Shared by 118, including Gabriele, Shawn Venasse, Ben Thompson, Chris Isak, Nir Eyal, Scott Monty
copyblogger
How to Win New Readers with a Single Blog Post
5 min · · Three ways to swiftly win over new readers using tried-and-true writing methods, as well as how to apply these techniques to content marketing. · Shared by 136, including Shawn Venasse, Stephanie A Kowalski, Ceferino Díaz, Neal Schaffer | ニール・シェーファー, 👨✈️ AA-Admiral ⚓🚀🌌, Tom Pick | #B2Bmarketing guy, Rachel Miller | #InfluencerMarketing, Michael Musgrove
Social Media Examiner
Chatbots: Marketing Automation via Messenger
14+ min · · Explore how to develop marketing messaging that works in Facebook Messenger chatbots. · Shared by 39, including Klaus Eck, Shawn Venasse, Gero Pflüger 🫡💙, Steve Rayson, Merkstatt@troet.cafe 📯, Roland Bachmann
Content Marketing Institute
What It Takes to Get the Best Results With Marketing Automation
6 min · · Marketing automation isn’t all machines and magic. Look at the human work needed to unleash the full potential of these tools – Content Marketing Institute · Shared by 28, including Kelly Hungerford, Gail Gardner, Pam Didner, Melonie Dodaro, Rachel Miller | #InfluencerMarketing, Shawn Venasse, Robert Rose
troopmessenger.com
Content Marketing Strategy: The Guide You’d Need to Kick-Start your journey!
15+ min · · SaaS Content Marketing costs 62% less than any outbound or traditional marketing method, and yet it generates approximately 3 times as many leads as conventional marketing. · Shared by 90, including Daniel Schwarz, Antonio Ramos, Raul Tiru 🌎, Shawn Venasse, Mark Kaigwa, Katja Evertz, Quim
toprankblog.com
Our Top B2B Content Marketing Trends & Predictions for 2020
11+ min · · 2019 was a big year for B2B content marketers. What does 2020 hold? Here are our top B2B content marketing trends and predictions. · Shared by 80, including 🇺🇦Evan Kirstel #B2B #TechFluencer, Pam Didner, Shawn Venasse, Martin Jones, LARRY ELKAN, Fanzo, William J. Martin, Lisa Loeffler, Lee Odden - B2B Marketing, Shep Hyken, Steve Farnsworth, Brooke B. Sellas, Carla Johnson - Keynote Speaker
SendX
SendX - Email Marketing Automation for B2B and Bloggers
2 min · · SendX - 360 email marketing automation · Shared by 19, including Shawn Venasse, Andreas Von Gunten
Entrepreneur
10 Marketing Trends to Watch in 2019
6 min · · Marketing is being shaped by emerging technologies, methods and patterns. · Shared by 56, including Mariella Petrigni 🌍 Translator, Shawn Venasse, Isabel Steinhoff, Klaus Eck, Rachel Miller | #InfluencerMarketing
HubSpot
7 Steps to Documenting a Content Marketing Strategy That Works
6 min · · Learn how to document your team's content marketing strategy for ongoing success. · Shared by 30, including Stephanie A Kowalski, Shawn Venasse, Brian Tomlinson ⚡️, Katja Evertz
markevans.ca
Seven Easy Steps to Developing a Marketing Strategy
4 min · · For fast-growing companies to make marketing work, they need a marketing strategy so they are clear on what they want to achieve and how it will happen. · Shared by 28, including Shawn Venasse, Fabrizio Bianchi, Inurfacesuka Дедечка, Mark Kaigwa, Mark Pitman, Carl Morris