Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram
Eric Solomon was heading global business marketing at Instagram – after senior-level stints at YouTube, Spotify and Google – when a sudden insight spurred him to quit the job and leave his 20-year career behind. In an engaging, at times moving article for Entrepreneur, Solomon describes that turning point, the events that led to it and the conviction that is driving his current work as a consultant, speaker and mentor. Open-minded business leaders at all levels and in any function, not only marketing, will be interested in Solomon’s renegade argument for bringing humanity – and a dose of humility – to today’s increasingly transactional workplace.
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