The New 4Ps of Marketing
Ann Handley
The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing.
Recently shared by
Take a deep dive
More like this
Tom Fishburne
The ROI of Marketing
Tom Fishburne
8 min read · 145 saves · From 2018 · CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the "existential crisis of the CMO." He says it's essential for marketers to think and talk more like business managers than communications experts. As Raja says, "Because many CMOs have risen through the creative route, much more than the financial route, they are like a rabbit caught in
medium.com
Artwork Personalization at Netflix
medium.com
~12 min read · 366 saves · From 2017 · Artwork is the first instance of personalizing not just what we recommend but also how we recommend.
In Marketing
Lilach Bullock
How to measure ROI from your content marketing
Lilach Bullock
20+ min read · 87 saves · From 2017 · Are you using content marketing to help promote your business? Just like with any other digital or offline marketing effort, you need to measure the results from your content marketing. Are your expenses justified? Are you getting the results you need and if not, how can they be improved? In this blog post, I’m going to show you how to measure your ROI from your content marketing. Why do you need to measure your content marketing ROI? Before you start measuring ROI: What are your goals? Using co
marketinginsidergroup.com
7 Content Marketing ROI Templates and Tools
marketinginsidergroup.com
4 min read · 69 saves · From 2018 · You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it. Without a workable content…
In Marketing
Entrepreneur
4 Ways Marketing Automation and Personalization Can Work Together
Entrepreneur
2 min read · 81 saves · 2020-03-14 · We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies?
Neal Schaffer
Content Marketing ROI: 10 Essential Metrics to Track
Neal Schaffer
7 min read · 94 saves · 2020-05-15 · Content marketing ROI is a method for establishing how much revenue you generated from your content marketing efforts. It’s measured as a percentage.
Entrepreneur
Deep Learning and 'Hyper-Personalization' are the Future of Marketing Automation
Entrepreneur
3 min read · 111 saves · From 2018 · Taking a look at not only interactions, but intent.
clutch.co
How to Boost Content Marketing ROI with Micro-Influencers
clutch.co
9 min read · 76 saves · From 2017 · As the use of influencer marketing increases, consumers are starting to question the authenticity behind influencer promotions. In fact, authenticity is the biggest influencer marketing prediction for…
In Marketing
slideshare.net
Measuring the ROI of Content Marketing
slideshare.net
48 saves · From 2017 · Learn how to determine the value of your content marketing efforts by tracking these metrics.
