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Key takeaways from Choosing Your North Star Metric

How to decide the guiding metrics for every type of business, based on a survey of employees at over 40 of today's most successful growth-stage companies. Open at source

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Whatever companies choose as their guiding metric, all energy and brainpower will flow in that direction.
By maintaining a laser focus on a single metric for too long, teams risk short-term thinking, missing new opportunities, and sacrificing the user experience.
The #1 question to start with: Which metric, if it were to increase today, would most accelerate my business’ flywheel?
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