Empathy Mapping: The First Step in Design Thinking
Nielsen Norman Group
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.
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In Design
Nielsen Norman Group
Spatial Memory: Why It Matters for UX Design
Nielsen Norman Group
8 min read · 75 saves · Oct 12th · With repeated practice, users develop imprecise memory of objects and content in a UI, but still need additional visual and textual signals to help them find a specific item.
Nielsen Norman Group
3 Types of Roadmaps in UX and Product Design
Nielsen Norman Group
7 min read · 81 saves · Nov 2nd · Roadmaps that include UX work can have 3 scopes: product, field, and specialty. Understanding these and their benefits can focus your process, effort, and goals.
In Design
UX Collective
How UX Designers Use Psychology to Manipulate Their Users
UX Collective
20+ min read · 147 saves · Oct 23rd · When I’m asked what I do for a living, I say “I’m a UX designer!” which is often responded to with, “Cool … so what is that exactly?”.
In UX
UX Collective
The UX of Among Us: The importance of colorblind-friendly design
UX Collective
10 min read · 59 saves · Nov 2nd · Unma Desai · With the rising popularity of the game, I attempt to explain the need for colorblind-friendly design, to make the game more accessible.
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Nielsen Norman Group
8 Design Guidelines for Complex Applications
Nielsen Norman Group
8 min read · 123 saves · Nov 10th · Despite great diversity in the workflows and end users supported by complex applications, these 8 design guidelines are generally applicable.
Nielsen Norman Group
Similarity Principle in Visual Design
Nielsen Norman Group
7 min read · 109 saves · Sep 7th · Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate…
In UX
Nielsen Norman Group
7 Steps to Benchmark Your Product’s UX
Nielsen Norman Group
~11 min read · 97 saves · Sep 14th · Benchmark your UX by first determining appropriate metrics and a study methodology. Then track these metrics across different releases of your product by running studies that follow the same…
In UX
Nielsen Norman Group
Average UX Improvements Are Shrinking
Nielsen Norman Group
5 min read · 86 saves · Nov 2nd · On average, UX changes have a smaller impact on quantitative metrics. This trend means that UX has substantially advanced since 2006.
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