t3n Magazin
Creative Commons veröffentlicht neue Suchmaschine
1 min · · CC Search soll die Suche nach frei verwendbaren Bildern unkomplizierter machen. · Shared by 26, including Ines Bieler, Merkstatt@troet.cafe 📯, Klaus Eck, Daniel Schwarz, Tibor Martini 🇺🇦 @tibor@mastodon.social
sieber-advisors.de
PR-Automatisierung
8 min · · Künstliche Intelligenz, Bots, Sprachdialogsysteme in der Unternehmenskommuikation und wie sie bei Siemens gelebt werden - auch in Sachen Influencer-PR · Shared by 16, including Thomas Pleil, Klaus Eck, Marie-Christine Schindler
karlkratz.de
Ertrags-Optimierung FTW!!!
10 min · · 3% Hühnchen sind doch ok, Du Opfer! · Shared by 7, including Christian Müller, Klaus Eck
SearchEngineJournal®
17 Tips & Tricks to Improve Your Content
6 min · · Ready to take your content to the next level? Here are 17 tips, tricks, and tools that can improve your content even more. · Shared by 26, including Shawn Venasse, Klaus Eck, Katja Evertz
Benji Hyam
Content Marketing ROI: How We Use Attribution Models to Measure Conversions from Content
11+ min · · Most blog readers don't convert on their first visit, so we've utilized GA in specific ways to measure lead generation and conversion rates from content. · Shared by 28, including Ron Sela, Klaus Eck, David Pires, Pieter van Diggele, hiten.eth
upload-magazin.de
Content Marketing: Leitfaden für die Zusammenarbeit mit Freelancern
13+ min · · Content Marketing ist alles andere als ein Selbstläufer – das hat sich mittlerweile hoffentlich ausreichend herumgesprochen. · Shared by 24, including Stephanie A Kowalski, Oliver Gassner https://mastodon.social/@oliverg, Claus Heller 🇺🇦, Klaus Eck, Gero Pflüger 🫡💙
Content Marketing Institute
Step-by-Step Planning for Well-Timed Content Marketing Campaigns
5 min · · Use these tools to develop a content marketing campaign around a special holiday or industry celebration – Content Marketing Institute · Shared by 75, including Shawn Venasse, Connecticut SEO, Mari Smith, Lilach Bullock, Klaus Eck, Mike Allton, Rachel Miller | #InfluencerMarketing, Robert Rose
copyblogger
A Minimalist's Guide to Visual Content Marketing (Even If You're Not a Designer)
4 min · · Visual content marketing leverages the power of images to communicate your messages. Rather than communicating meaning with words, we use pictures. · Shared by 80, including Christian Müller, Stephanie A Kowalski, Jeff Bullas, Brian Clark 🤙, Mark Kaigwa, Mariella Petrigni 🌍 Translator, Klaus Eck
Backlinko
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
13+ min · · We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of our data partner BuzzSumo, we uncovered some very interesting findings. And now it’s time to … · Shared by 253, including Chloe Abrasada, Gianluca Diegoli, Marko Saric, Katja Evertz, Brian Honigman, Fanzo, Javi Cantón @javicanton@mas.to, Ste Davies, Cyrus, Tony Restell, Shawn Venasse, Connecticut SEO, Klaus Eck, Rand Fishkin, Talkwalker, Mark Kaigwa, Lilach Bullock, Julie Ewald, Gio Tiongson
Portent
Trying to figure out how to measure the ROI of your content marketing?
9 min · · The ROI of content can be a maddeningly long game. But just because it’s messy doesn’t mean it’s not measurable. Our guide to 15 Content KPIs can help. · Shared by 11, including Klaus Eck, Ian Lurie 🇺🇦 @ianlurie@mastodon.social
OneZero
The Dawn of the Cyborg Journalist
8 min · · As A.I. increasingly infiltrates journalism, the reporting and consumption of news will change forever · Shared by 16, including Merkstatt@troet.cafe 📯, Gideonro, Klaus Eck
TechCrunch
Get ready for a new era of personalized entertainment
6 min · · Jarno M. Koponen Contributor Jarno M. Koponen is working on intelligent systems and human-centered personalization. He currently is product lead at Yle, one of the leading media houses in the Nordics.… · Shared by 43, including Lluís Codina, Merkstatt@troet.cafe 📯, Klaus Eck
futurezone_de
Smart Content: So passen sich Netflix & Co. künftig deinen Vorlieben an
2 min · · Mit Smart Content soll Entertainment revolutionieren. Inhalte von Filmen und Texten sollen sich den individuellen Vorlieben anpassen. Schwer vorzustellen? Wir erklären es dir. Dass wir einen digitalen… · Shared by 7, including Klaus Eck
OnlineMarketing.de
AMP Stories kommen in die Googlesuche
3 min · · Die AMP Stories sollen bald in einem eigenen Block in der Googlesuche auftauchen. Im Reisebereich werden die ersten Stories für Suchende in Erscheinung treten. · Shared by 8, including Klaus Eck
The New York Times
The Rise of the Robot Reporter
6 min · · Fast, accurate and no typos! Bloomberg News, The Washington Post and The Associated Press test out machine-generated journalism. · Shared by 212, including Damien Van Achter, Lord Travis Wright, Francine Hardaway (hardaway.eth), Nieman Reports, Liliane Ferrari ™, Sarah-Jayne Gratton, Claudia Sommer, Javi Cantón @javicanton@mas.to, Stephanie A Kowalski, Merkstatt@troet.cafe 📯, Klaus Eck, Jeremy Caplan, Marko Saric, Josep M. Ganyet, luis antónio santos, Michael Gisiger, Martin Stabe, Ward Plunet, Dean Anthony Gratton, Howard Getson
lead-digital.de
Thank you for your attention!
4 min · · Alle Unternehmen wollen nur eins erreichen: Die Aufmerksamkeit von Menschen gewinnen. Diese Ressource gehört zur wichtigsten Handelsware unserer Zeit. Was die Attenion Economy für die Medien- und… · Shared by 7, including Michael Grupe, Klaus Eck