Content Marketing Institute
How to Boost Your Content Marketing Team’s Efficiency
7 min · · Your content marketing processes should let your team do the right work at the right time with as little waste as possible – Content Marketing Institute · Shared by 63, including Pam Didner, Neal Schaffer | ニール・シェーファー, AJ Ghergich, LARRY ELKAN, Neil Hart 💙, Daniel Schwarz, Mari Smith, Nicolas Babin, Andrea Fryrear
Neal Schaffer | ニール・シェーファー
Content Marketing ROI: 10 Essential Metrics to Track
7 min · · Content marketing ROI is a method for establishing how much revenue you generated from your content marketing efforts. It’s measured as a percentage. · Shared by 97, including Daniel Schwarz, Tom Pick | #B2Bmarketing guy, Damien de France 🌍 🕊️🇺🇦, Katja Evertz, Nancy Nardin, LARRY ELKAN, Davy De Pauw, Dan Gingiss
Jan Firsching 🆒
User Generated Content Marketing: Wirkung vor Qualität
2 min · · User Generated Content bietet für Marken viele Chancen, wenn er richtig bewertet, analsiert und kommuniziert wird. Die Vorteile des Marketing mit UGC. · Shared by 15, including Christian Müller, Klaus Eck, Daniel Schwarz
Unic
Interdisziplinär ans Ziel
6 min · · Nadia Meier, Content Strategist bei Unic, erzählt von ihrem Arbeitsalltag und von ihrem Ziel: Verständlich machen, warum das Thema Content so wichtig ist. · Shared by 5, including Daniel Schwarz
Werbewoche.ch
Die Content-Marketing-Branche vor und mit Corona
2 min · · 9,4 Milliarden Euro Volumen hat der Markt für Content Marketing im DACH-Raum erreicht. Ein Ende des Wachstums ist nicht abzusehen – wäre da nicht die Corona Krise. Die Basisstudie Content Marketing… · Shared by 5, including Daniel Schwarz
Social Media Examiner
Organic Social: Content Marketing Ideas From a Pro
13+ min · · Discover if publishing organic social is worth your time and get tips for using organic content on LinkedIn, Facebook, and Twitter. · Shared by 122, including Larry Kim, Michael A. Stelzner, Stephanie A Kowalski, Tony Restell, Christopher S. Penn, Sandeep Raut, Johannes Lenz, Daniel Schwarz, Carlos Gil
Content Marketing Institute
Content Curation Tips and Examples to Fill Your Editorial CalendarEst Read Time: 10 min
7 min · · Rev up your content curation skills with these tips and examples to keep well stocked on essential fuel for your audience – Content Marketing Institute · Shared by 94, including Heather Lloyd-Martin, Daniel Schwarz, Stephanie A Kowalski, Rachel Miller | #InfluencerMarketing, Neal Schaffer | ニール・シェーファー, Katja Evertz, Pam Didner, Julie Ewald, AJ Ghergich
Content Marketing Institute
7 Steps to Create a Helpful Interim Content Marketing StrategyEst Read Time: 9 min
6 min · · Your content marketing strategy isn’t working in this new world. It’s time to create a one-page strategy for the interim – Content Marketing Institute · Shared by 73, including Rachel Miller | #InfluencerMarketing, Neal Schaffer | ニール・シェーファー, Pam Didner, Daniel Schwarz, Kelly Hungerford, Samantha Kelly, Heather Zynczak, Martin Jones, AJ Ghergich
agorapulse.com
Should You Republish Content on LinkedIn? (Yes! Here's Why)
5 min · · Only shared a post once on LinkedIn? You really should consider republishing on LinkedIn more than once. Here's why. · Shared by 29, including Daniel Schwarz, Mike Allton, Neal Schaffer | ニール・シェーファー, Tom Pick | #B2Bmarketing guy, Madalyn Sklar Digital Marketing since 1996, Susan Gilbert, Katja Evertz, Rachel Miller | #InfluencerMarketing
rheinwerk-verlag.de
Think Content! - Content-Strategie, Content fürs Marketing, Content-Produktion
4 min · · Der Bestseller für Content-Marketer ✓ Content-Strategien entwicklen ✓ Content produzieren ✓ Texte schreiben ✓ Zahlreiche Praxisbeispiele ➤ Jetzt bestellen, auch als E-Book! · Shared by 5, including Daniel Schwarz
Marie-Christine Schindler
Think Content! Das Standardwerk in der neuen, komplett überarbeiteten Auflage
4 min · · Think Content! ist das Standardwerk zu Content-Strategie, Content fürs Marketing, Content-Formate und Content-Produktion als Fachbuch oder Nachschlagewerk. · Shared by 14, including Daniel Schwarz, Thomas Pleil, Katja Evertz
Searchmetrics
Content-Optimierung 2020: 5 Quick Wins für Content, der besser rankt!
6 min · · Seid ihr mit eurem SEO-Traffic unzufrieden? Schon kleine Optimierungen am Content können enorme Verbesserungen für Rankings und Conversions bringen. Wir zeigen, wie's geht: · Shared by 6, including Daniel Schwarz, Karsten Socher
SearchEngineJournal®
The Difference Between Content Marketing & Content Strategy
4 min · · Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both. · Shared by 360, including Antonio Ramos, Álvaro Felipe, Julia McCoy, Danny Goodwin, George Waititu, Daniel Schwarz, AJ Ghergich, Stephanie A Kowalski, Jochen Burkhard, Neal Schaffer | ニール・シェーファー, Katja Evertz, Gerry Moran, Jennifer Hurst, Jonathan Kogan
CXL
How to Scale Organic Traffic (Without Writing a Million Blog Posts)
13+ min · · How do you rank for millions more keywords without thousands of new articles? Learn the process that's worked for Quora, Spotify, and others. · Shared by 128, including Gail Gardner, Cyrus, Kevin_Indig, Tom Pick | #B2Bmarketing guy, Ron Sela, Kyle Lacy, Daniel Schwarz, Katja Evertz, Michael Musgrove
HubSpot
An Inside Look At HubSpot's Enterprise Marketing Playbook
10 min · · In an effort to create openness in the enterprise industry, we've decided to share our enterprise marketing playbook. Take a look at our plays for 2020. · Shared by 148, including Jonathan Kogan, Stephanie A Kowalski, Shawn Venasse, Carlos Gil, Daniel Schwarz, Tony Hughes, Marc Gasser, Drew McLellan (he/him), Jansnet, Katja Evertz, Lara Burriesci
Entrepreneur
The 5 Cs of Content Marketing Copy
4 min · · Master these five skills and you're well on your way to creating content that grabs attention and turns prospects into buyers. · Shared by 83, including Real Marsha Wright®, Daniel Schwarz, Neal Schaffer | ニール・シェーファー, Ron McIntyre, Julie Ewald, Katja Evertz, Nicolas Babin, Lara Burriesci, LARRY ELKAN