The Best of CXL
7 most popular CXL articles, as voted by our community.
The world's favorite place to learn data-driven marketing, conversion optimization and analytics. #digitalmarketing #growth #brand
CXL on Marketing
The why’s and how’s of marketing attribution: A data-driven guide
Learn how to measure marketing attribution using these six attribution models to make more data-driven decisions.
«The activity you’ve always done might not be making as big an impact as you believe. Testing is as much the art of removal as it is addition. This goes for cutting out entire initiatives altogether.»
CXL on Sales
9 Account-based Marketing Case Studies
Account-based marketing is complex and hard to get right. Here are nine examples of companies who nailed theirs, plus how they pulled it off.
Popular
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Upselling and Cross-selling: 8 Examples and Why They Work
Check out these 6 examples of effective upselling and why they work. Increase your AOV with these upselling tips.
«Respondents felt less favorably toward products with more than three claims, such as this one about shampoo: “Makes hair cleaner, stronger, healthier, softer, shinier, and fuller.” The researchers determined that when trying to be persuaded, customers become more skeptical the more claims they see. Essentially, customers start to think the quality dips with each additional feature.»
How High-Performing Companies Use North Star Metrics In Practice
Learn how high-performing brands like Loom, Airtable, and Calm use the north star metric framework to improve the customer experience and drive growth results.
Optimize for Branded Search to Create a More Effective Sales Funnel
Branded search research is one of the most valuable (yet quite neglected) data sources out there. Here’s how to use it to your advantage.
A Complete Guide to Business Storytelling
Learn how to apply the art of storytelling at every stage of the customer journey to build meaningful connections and grow your audience.
Create an Offboarding Flow that Improves Retention
You already know the importance of onboarding. But are you using an offboarding flow to improve retention? Here’s how.
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