Digital Marketing
Articles about boosting your digital marketing and communication
Collection by Oliver Raduner
mkt1.substack.com
Stop making content distribution an afterthought
9 min · · How to plan for content distribution upfront and get more impact out of your content. Includes examples of content distribution ideas, how to create content tiers, how to identify and double down on… · Shared by 358, including Gabriele, Oliver Raduner
MarketingProfs
The Most Important Search Ranking Factors According to SEO Experts
1 min · · SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months. See the research. · Shared by 14, including LARRY ELKAN, Oliver Raduner
hwzdigital.ch
Growth Hacking: Mindset, Prozess und nicht nur Taktik
4 min · · Aus dem Unterricht des CAS Digital Leadership mit Vincent Tresno berichtet Sibylle Gasner: Samstagmorgen, 25. April 2020 unser letzter Unterri · Shared by 7, including Oliver Raduner
Hootsuite 🦉
Digital 2021 Report (July Update)
· Get hundreds of brand new stats on key digital channels and online behaviors. · Shared by 15, including Matt Navarra, Oliver Raduner
mkt1.substack.com
The art of content roadmapping
10 min · · Content as a Product Series Post 2: How to create a prioritized content roadmap that actually helps you create high-impact content. · Shared by 299, including Katja Evertz, Oliver Raduner, Gabriele, Neil Hart 💙
Ahrefs
How Long Does SEO Take to Show Results?
3 min · · Shared by 328, including AJ Ghergich, Heather Lloyd-Martin, Oliver Raduner
Reforge
Trying To Reduce Churn Rate? Avoid These 3 Common Myths
15+ min · · Did you know that not all churn is bad? Or that improving your retention rate is a lot more impactful? Let's bust 3 of the most common churn rate myths! · Shared by 147, including Oliver Raduner, 👨✈️ AA-Admiral ⚓🚀🌌, Teresa Torres
Content Marketing Institute
5 Steps To Build a Content Operations Workflow That Helps Everybody
8 min · · Create a clear workflow and efficient process so your content marketing operations can run smoothly. – Content Marketing Institute · Shared by 347, including LARRY ELKAN, Tom Pick | #B2Bmarketing guy, Robert Rose, Michael Kolade, Stephanie A Kowalski, Neal Schaffer | ニール・シェーファー, Neil Hart 💙, Oliver Raduner, Martin Jones, AJ Ghergich
litmus.com
Most Popular Email Clients in July 2022
4 min · · View the most popular email clients by email opens and how that affects your email marketing program with Litmus’ July 2022 email client market share data. · Shared by 55, including Oliver Raduner
litmus.com
The Ultimate Guide to Background Images in Email
14+ min · · There are a lot of different design techniques you can use in an email campaign. Although animated GIFs, typography, and responsive design are almost commonplace these days, there is one design… · Shared by 10, including Ernie Smith is also @ernie@writing.exchange, Oliver Raduner, sascha aßbach
demandcurve.com
Content-Led SEO
20+ min · · This playbook teaches you how to execute a modern content-led SEO strategy for B2B SaaS. The nuances may evolve, but this strategy is evergreen. · Shared by 738, including Slawomir Polanski, Oliver Raduner, Neil Hart 💙
ccampbell.io
I increased my traffic 13,000% by changing a title
3 min · · Titles. Fucking. Matter. · Shared by 250, including Oliver Raduner, 👨✈️ AA-Admiral ⚓🚀🌌
Moz
Going International: 15 SEO Steps for a Successful Expansion
13+ min · · Making the decision to expand to a foreign market is a challenging undertaking. Each market has its own specificities in terms of language and culture, different from your local market. This article… · Shared by 36, including Oliver Raduner, Neal Schaffer | ニール・シェーファー, AJ Ghergich
andrewchen.com
How to design a referral program
13+ min · · Above: Dropbox’s innovative growth initiative — A referral program to give/get storage Why a referral program? Referral programs — the “give $5, get $5” offers you see in many apps — have become… · Shared by 1339, including andrew chen, Alex Lieberman, Eduard Banque, Marvin “Polymath but really Just Generalist” Liao, Esther Schindler, John Egan, Lenny Rachitsky, Oliver Raduner, Brian Balfour, 👨✈️ AA-Admiral ⚓🚀🌌, CyberCodeTwins, Sachin Rekhi
Content Marketing Institute
Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals
5 min · · Shares and views aren’t enough. Start measuring data that really relates to your content marketing goals. – Content Marketing Institute · Shared by 39, including John Hall, Gero Pflüger 🫡💙, Matt Heinz, Oliver Raduner
Content Marketing Institute
The One Email KPI To Watch in the Age of Mail Privacy Protection
6 min · · With increasing email privacy features, it's time to go from open and click-through rates to a privacy-immune metric – replies. – Content Marketing Institute · Shared by 235, including Neal Schaffer | ニール・シェーファー, Gero Pflüger 🫡💙, AJ Ghergich, Tom Martin, Oliver Raduner