In Innovation
We Spent $3.3M Buying Out Investors: Why and How We Did It
Buffer
Last month, Buffer spent $3.3 million – about half of all the cash we had in the bank – to buy out our main venture capital (VC) investors. Here is the full journey of how we decided on this path for…
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9 min read · 123 saves · From 2017 · By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. We looked at some […]
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