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Key takeaways from Who’s Behind Bored Ape Yacht Club, The Secretive NFT Brand? These Two, For Starters.

The buzzy NFT collection has raked in millions and the eager support of dozens of celebrities. But its founders’ anonymity raises questions about accountability in the age of crypto.

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In late January, Paris Hilton appeared as a guest on The Tonight Show. In a segment that was widely mocked for its boosterism, Hilton and host Jimmy Fallon each pulled out printouts of their “Bored Apes” — digital images from a collection of 10,000 unique drawings. Fallon had purchased his last fall for around $216,000, and Hilton had just bought hers for over $300,000.
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