How the Netflix Choice Engine Tries to Maximize "Happiness Per Dollar Spent"
Netflix’s landing page is full of choice architecture tools – plausible paths, smart defaults, and carefully curated descriptions. But it doesn’t do all of the work itself. The platform takes cues…
«The goal of Netflix’s choice architecture is to find things that will make you happy inexpensively.»
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«failing to consider how much our future self will want to avoid the same negative emotions that we’re trying to avoid right now.»
Lived Experience Makes the Work Better
But it’s exhausting when you’re one of the only ones carrying that weight.
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