In covering Covid-19, newsrooms have learned to process a topic that affects all of their verticals, from politics to sports. That same interdisciplinary approach is now needed to cover the climate crisis.
For climate journalism to resonate with audiences and to give them context, news organisations should focus on a few key metrics of climate change and then keep explaining and referring to these key metrics regularly.
Climate change is a topic that can easily make readers feel helpless. Of course, journalists should never belittle the climate crisis but report accurately. In addition, though, they should point to solutions wherever possible.
We are not learning the lessons that the Covid-19 pandemic taught us, where we have a global crisis and the entire newsroom mobilizes to cover that crisis
nobody alive today will see the end of the challenges posed by human-made greenhouse gases we have already emitted into the atmosphere. For journalists, this is a difficult reality to convey.
For news organizations, there could hardly be a more direct path toward being relevant to young readers, viewers, and listeners than to start covering the climate crisis at least as intensely as they covered Covid-19.