Just as it was possible to see the edges of what was coming with the internet and mobile phones 30 years before they really took hold, we believe it is possible to look 30 years out from now with some confidence and know where the media should be focusing it's attention.
News and media organisations need to get several orders of magnitude better at using data and placing readers at the heart of their decision making
Organisations need to think much more deeply about how they are structured and how this affects collaboration and execution. We need to be better companies if we want to compete.
Deputy digital news director @reuters.com. Former Deputy head of digital @TheTimes & @TheSundayTimes. Co-founder @Wannabehacks and dabbling @evolvingnews
Just as we could have told you about today’s obsessions five years ago, we can tell you now what will be the main concerns of the news media in 2026.
Making a super-long-term forecast is a technique used by a number of tech firms – notably Amazon and Stripe – to ensure they are constantly looking up from the path they are on to gaze at the horizon to confirm they are on the right track.
Broadly speaking, there will be an explosion of both information provision and capacity, and the time to consume it.