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WIRED

Key takeaways from The Power and Pitfalls of Gamification

When tech companies first adopted the technique, there was hardly any science supporting it. Now researchers know when gamelike features help—and when they hurt. Open at source

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At its best, gamification seems to work when it helps people achieve the goals they want to reach anyway by making the process of goal achievement more exciting.
Gamification first took off more than a decade ago. At the time, there wasn’t much evidence for its value; the concept just seemed to make sense.
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