andjelicaaa.substack.com
Storytelling primer
2 min · · How to combine brand, business, culture and heritage in a coherent content strategy · Shared by 199
Content Marketing Institute
5 Strategic Frameworks To Take the Guesswork Out of Content Planning
10 min · · Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. · Shared by 164, including Deirdre Breakenridge, Kelly Hungerford, Katja Evertz
culturalcontent.substack.com
Louise Cohen on content strategy
4 min · · The award-winning former head of content strategy at the Royal Academy of Arts · Shared by 4, including Katja Evertz
culturalcontent.substack.com
Cultural content
7 min · · A template for what a free-to-enter museum homepage should contain · Shared by 4, including Katja Evertz
culturalcontent.substack.com
Cultural content: articles, editorial, blogs
7 min · · Analysing the purpose of long-form web content · Shared by 255, including Katja Evertz
thefxck.com
How Monday.com Wrote 1,000 Articles in 12 Months (and then IPO'd)
2 min · · Pre-IPO Monday.com dramatically scaled its content production. I'm talking over 125 new blog posts per month. 1,000 that year. #moatbuilding paid off. The traffic growth was stoopid good. 🙌 The… · Shared by 382, including Katja Evertz, Neil Hart 💙, designshard
craighewitt.me
Content Marketing 2.0: Beyond Blogging
4 min · · Content Marketing does not just mean blogging. There are many other ways to create useful content for your target audience. · Shared by 225, including Stephanie A Kowalski, Katja Evertz, Neil Hart 💙
Content Marketing Institute
How To Repurpose Video Content for Bigger and Better Results
8 min · · Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites.… · Shared by 178, including Katja Evertz, Gero Pflüger 🫡💙, Stephanie A Kowalski
Search Engine Land
How to do a content audit as painlessly as possible
8 min · · Get a clear view of how your content helps (or hinders) your business goals. Here's a step-by-step guide for doing a content audit. · Shared by 126, including Katja Evertz, Oliver Raduner, Danny Goodwin
audienceops.com
Anatomy of an Effective Blog Post
8 min · · How do you create an effective blog post to stand out in a crowded field of content? You’ll need these nine elements. · Shared by 6, including Katja Evertz
audienceops.com
Hub & Spoke Content Marketing
12+ min · · The hub and spoke content marketing strategy is a better way to add structure and depth to your content. Find out why. · Shared by 171, including Neil Hart 💙, Katja Evertz
Foundation 🎧
Content Growth Framework: How To Operationalize A Content Engine
8 min · · I’m absolutely exhausted. Completely drained. No… I’m not saying this because the Eagles lost last night or because my 6-month-old was screaming in my ear for an hour last night. That’s not what I’m… · Shared by 1060, including Stephanie A Kowalski, Katja Evertz, Arturo Rebolledo, Neal Schaffer | ニール・シェーファー
The Drum
What will be the top 5 content marketing trends of 2023?
6 min · · Content marketing trends 2023 to help develop your content marketing strategy. Create good content and reach your target audience. · Shared by 180, including Nicolas Babin, Memen Isimo, Katja Evertz, Neil Hart 💙
Tomasz Tunguz
The Compounding Returns of Content Marketing by @ttunguz
2 min · · A few weeks ago, I joined Mike Volpe, CMO of Hubspot, on the Growth Show where we had a great time talking about a few SaaS topics. A few listeners to the podcast picked a line from that podcast that… · Shared by 231, including Katja Evertz, Zack Kanter
simonowens.substack.com
How to build an effective content production schedule
5 min · · It starts with being incredibly honest with yourself about your own limitations. · Shared by 189, including Memen Isimo, Neil Hart 💙, Katja Evertz
instacopy.ai
10 Steps To Create A Winning Content Marketing Strategy in 2022
15+ min · · Performing competitive analysis, conducting keyword research, building an editorial calendar are a few steps to build a good content marketing strategy. · Shared by 113, including Katja Evertz