Content Marketing Institute
21 Books in 2019 That Make Great Reads for Content Marketers
11+ min · · Check out this list of 21 books that debuted in 2019 that content marketers found helpful and/or inspirational – Content Marketing Institute · Shared by 158, including Shawn Venasse, Cynthia Johnson, Builtvisible, Pam Didner, Julie Ewald, Rachel Miller | #InfluencerMarketing, Mark Kaigwa, Martin Jones, Melonie Dodaro, LARRY ELKAN, Matt Heinz, Ian M Calvert, Robert Rose, Gail Gardner, Mike Taylor, AJ Ghergich, Stephanie A Kowalski, Neal Schaffer | ニール・シェーファー, Jonathan Kogan, Katja Evertz
Content Marketing Institute
Guest Blogging: A Step-by-Step Guide
8 min · · Follow these five steps to become a successful guest blogger who’s invited in and welcomed back by publishing sites – Content Marketing Institute · Shared by 69, including Aldo Gnocchi, Melonie Dodaro, Julie Ewald, Harsha Mv, Christian Müller, Michelle Garrett, Pam Didner, Rachel Miller | #InfluencerMarketing, Robert Rose, Gail Gardner, Heather Lloyd-Martin, Neal Schaffer | ニール・シェーファー, Stephanie A Kowalski
smartinsights.com
Choosing effective digital marketing KPIs
11+ min · · How to set digital marketing KPIs, create and set SMART KPIs and align your KPIs to the RACE planning model by Smart Insights. · Shared by 11, including Aldo Gnocchi
MarketingProfs
Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now
4 min · · Marketing Strategy - Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that… · Shared by 110, including Oliver Raduner, Thomas Power, Kelly Hungerford, Aldo Gnocchi, Matt Heinz, Gail Gardner, 🇺🇦Evan Kirstel #B2B #TechFluencer, Peter Schmidhuber, Chris Messina
globalwebindex.com
Customer Journey Mapping: How to Analyze the Path to Purchase Like a Pro
14+ min · · With consumers demanding more consistency and personalization from the brands they buy from, it's essential to track the footprints that count. In this guide, we outline the steps to take to create consumer-centric, data-driven maps that streamline your marketing spend. · Shared by 7, including Aldo Gnocchi
Social Media Examiner
How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet
10 min · · Find a simple way to organize and align your strategy, workflows, and measurement to create an effective social media marketing plan. · Shared by 126, including Christopher S. Penn, Sandeep Raut, Tony Restell, Melonie Dodaro, Aldo Gnocchi, Gail Gardner, Madalyn Sklar Digital Marketing since 1996, Sprout Social, Josep M. Ganyet, Martin Jones, Oliver Raduner, Mari Smith, Tom Pick | #B2Bmarketing guy, Stephanie A Kowalski, Carlos Gil, Michael A. Stelzner, Teresa Heath-Wareing, Lluís Codina
expresswriters.com
Content Goals: Here’s How to Come Up With Profitable Content Marketing Ideas Using My 3-Bucket Topic Strategy
9 min · · How do you connect your content goals? Learn about the 3-bucket topic strategy and a topic mapping process to connect your content marketing ideas to goals. · Shared by 9, including Julia McCoy, Aldo Gnocchi
Backlinko
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
13+ min · · We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of our data partner BuzzSumo, we uncovered some very interesting findings. And now it’s time to … · Shared by 254, including Chloe Abrasada, Gianluca Diegoli, Marko Saric, Katja Evertz, Brian Honigman, Fanzo, Javi Cantón @javicanton@mas.to, Ste Davies, Cyrus, Tony Restell, Shawn Venasse, Connecticut SEO, Klaus Eck, Rand Fishkin, Talkwalker, Mark Kaigwa, Lilach Bullock, Julie Ewald, Gio Tiongson
Backlinko
We Analyzed 5 Million Google Search Results. Here's What We Learned About Organic CTR
13+ min · · An industry study that looks at Google's current organic CTR. · Shared by 184, including Single Grain | Start Growing, Gail Gardner, Marie-Christine Schindler, { Monah } 💡, Christophe Jean, AJ Ghergich, Aldo Gnocchi, Ron Sela, Niklaus Gerber, Mark Kaigwa, Ian Cleary, Joona Tuunanen 🇫🇮, Jonathan Kogan, George Waititu, Lluís Codina, Katja Evertz, Joan Lockwood, Cyrus
elisedopson.co.uk
25+ B2B Content Marketing Statistics You Need to Know in 2019
13+ min · · The content marketing industry is predicted to be worth $412 billion by 2021. Here are 25+ more B2B content marketing statistics to guide your strategy. · Shared by 11, including Tamsen Webster, Message Strategist (she/her), Aldo Gnocchi
HubSpot
2018 Marketing Statistics, Trends & Data - The Ultimate List of Digital Marketing Stats
20+ min · · Discover hundreds of marketing statistics and metrics on social media, content marketing, lead generation, email marketing, SEO, sales, and more. · Shared by 82, including Davy De Pauw, Simone Corsi 💻🚀, Aldo Gnocchi, Julia McCoy, Brittany Berger, Construct Marketing, Will Critchlow, 💥 Katie Martell, Lisa Loeffler, Davo ⚡, @nonprofitorgs / Nonprofit Tech for Good
watson News
So beurteilen Jugendliche ihr Online-Verhalten
4 min · · Es ist eine der grossen Fragen unserer Zeit: Was machen Jugendliche eigentlich die ganze Zeit «in diesem Internet»? Eine neue Studie zeigt, wie die junge Generation das ständige Online-Sein erlebt und… · Shared by 16, including Birgit Schefer, Aldo Gnocchi, Clemens M. Schuster
Neil Patel
17 Charts That Show Where Content Marketing is Heading
7 min · · I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a… · Shared by 72, including Aldo Gnocchi, Miles Austin, Jonathan Kogan, Gio Tiongson, Dez S. Papp, Julie Ewald
t3n Magazin
So entwickelst du an einem Tag eine Content-Marketing-Strategie
1 min · · Du brauchst hochwertige Inhalte für deine Website lieber jetzt als gleich? · Shared by 11, including Aldo Gnocchi
Neil Patel
Google's Advice for Surviving Algorithm Changes
6 min · · In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a… · Shared by 57, including Kirk Borne, Jonathan Kogan, Aldo Gnocchi, Melonie Dodaro, Susan Gilbert, Thomas Power, Gerrit Eicker