Audience Building for Authors
Refind helps you get a little bit smarter every day. The most relevant links for you, every morning in your inbox. Start with this hand-curated series of 10 time-tested articles from around the web from around the web, and we’ll take it from there.
As you may have heard (and lamented), these days it’s up to authors to market their own books. Traditional publishers simply don’t offer decent marketing support to anyone but A-list authors. And if you’re going the indie-publishing route, everything is on your shoulders.
But too many authors — whether traditional or indie — just don’t know where to start. Many get bogged down in tactics. They try Twitter, they try a new cover, they try Facebook ads, but nothing seems to actually sell books.
They want to do right by their books and give them the best chance in the world. This reading list will help you move the needle on building your audience without wasting your time.
Sue has helped hundreds of writers, from newbies to bestsellers, transform their inhibitive mindset around marketing and realize their full potential as authors. The founder of Pages & Platforms, her clients have exponentially increased their email lists and book sales, landed articles in prestigious publications such as The New York Times, done guest spots on popular podcasts and more.
- How to Create a Perennial Bestseller and 9 other articles
- Average reading time: 11 minutes
- Read or listen to articles
- From experts like Tim Ferriss, Joanna (J.F.) Penn, Neil Patel, and more
- You want to learn something new and are looking for a good, compact introduction.
- You want to sharpen your skills on something you got into recently.
- You want to catch up on a topic that has been in the news lately.









How does it work?
Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.
We’ll guide you through, one link per day, every morning in your inbox.
Deep Dives come in bites that are short enough to fit in your day...
...but add up to a satisfying learning experience.
I deeply respect Ryan Holiday’s approach to creating and marketing books that last and I am constantly recommending his books.