Audience Building for Authors

Sue Campbell
Sue Campbell
Mindset and Marketing Coach for authors. I coach and teach you to build the audience your books deserve.

Refind helps you get a little bit smarter every day. The most relevant links for you, every morning in your inbox. Start with this hand-curated series of 10 time-tested articles from around the web, and we’ll take it from there.

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Audience Building for Authors
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Intro
What’s inside?
Who is it for?

As you may have heard (and lamented), these days it’s up to authors to market their own books. Traditional publishers simply don’t offer decent marketing support to anyone but A-list authors. And if you’re going the indie-publishing route, everything is on your shoulders.


But too many authors — whether traditional or indie — just don’t know where to start. Many get bogged down in tactics. They try Twitter, they try a new cover, they try Facebook ads, but nothing seems to actually sell books.

They want to do right by their books and give them the best chance in the world. This reading list will help you move the needle on building your audience without wasting your time.


Sue has helped hundreds of writers, from newbies to bestsellers, transform their inhibitive mindset around marketing and realize their full potential as authors. The founder of Pages & Platforms, her clients have exponentially increased their email lists and book sales, landed articles in prestigious publications such as The New York Times, done guest spots on popular podcasts and more.


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  • How to Create a Perennial Bestseller and 9 other articles
  • Average reading time: 11 minutes
  • Read or listen to articles
  • From experts like Tim Ferriss, Joanna (J.F.) Penn, Neil Patel, and more
  • You want to learn something new and are looking for a good, compact introduction.
  • You want to sharpen your skills on something you got into recently.
  • You want to catch up on a topic that has been in the news lately.
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Level up!
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🧠✨
Glad to see you made it all the way through this Deep Dive. We hope you found it useful and can put some of the insights to good use in your own daily life.

How does it work?

Day 1
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Day 10
Level up!

Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.

We’ll guide you through, one link per day, every morning in your inbox.

Deep Dives come in bites that are short enough to fit in your day...

...but add up to a satisfying learning experience.

I deeply respect Ryan Holiday’s approach to creating and marketing books that last and I am constantly recommending his books.

Sue Campbell

I am always telling my authors that their number one goal is to grow their email list. David Gaughran is one of my favorite voices on this subject.

Sue Campbell

Two indie heavyweights (Joanna Penn and Tammi Labrecque) discuss the art of a good reader magnet to get readers to join your newsletter.

Sue Campbell

Nothing beats a good old fashioned checklist, and here’s one from the guy who trained me in book marketing, Tim Grahl.

Sue Campbell

Confused about the nuts and bolts of how to set up a newsletter? This post from Reedsy will walk through the process.

Sue Campbell

Some avenues to explore to dive further into content marketing. Remember, the goal is always to attract readers to your email list and build that relationship over time.

Sue Campbell

This is an bottomless gift-box of a blog post from bestselling author Tim Ferriss. An oldie but goodie with lots of relevant gems and links.

Sue Campbell

I quibble with the use of the word “strategy” in the headline, as there are really tactics, but still a solid article to help you explore possibilities for your book marketing.

Sue Campbell

If you’ve read this far, you may want to go even deeper with this list of book marketing books from Kindlepreneur.

Sue Campbell

Thanks for joining me on this whirlwind tour of book marketing fundamentals. I know it can be daunting, but the most successful authors are the ones who don’t let fear get in the way of getting out there and they never give up.


If you want to learn more, I’d love for you to join my newsletter where I offer free resources and webinars to help you learn the finer points of book marketing for authors. 

Sue Campbell