Rising demand for LGBTQIA+ models is being driven by marketing as much as by social responsibility. But whatever the motives, greater visibility can help fight marginalisation.
At a spruced-up pilot store in Stockholm, the chain is testing new concepts that mark a break with its past, and partly echo some tactics already deployed by rivals to attract shoppers.
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every…
Gmoney, an anonymous and influential figure in the NFT world who has worked with brands like Adidas, is launching a luxury fashion line with the tokens built into the business model.
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Venture capital syndicates and online communities with young investors are changing the landscape for brands and founders.
Over two years into the pandemic, brands are once again filling calendars with physical events. But their virtual counterparts remain a vital part of their toolbox.
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