The Best of The Business of Fashion
8 most popular The Business of Fashion articles, as voted by our community.
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The Business of Fashion on Fashion
Will Europe ‘End Fast Fashion’?
The EU parliament has backed recommendations to toughen proposed measures to tackle the excessive production and consumption of fashion.
The Business of Fashion on LGBTQIA
The Business of Casting Queer Models
Rising demand for LGBTQIA+ models is being driven by marketing as much as by social responsibility. But whatever the motives, greater visibility can help fight marginalisation.
The Business of Fashion on Retail
H&M Tests New Store Concept
At a spruced-up pilot store in Stockholm, the chain is testing new concepts that mark a break with its past, and partly echo some tactics already deployed by rivals to attract shoppers.
The Business of Fashion on Technology
The Best of BoF: Technology’s Tumultuous Year
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every…
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What a Web3 Luxury Brand Looks Like
Gmoney, an anonymous and influential figure in the NFT world who has worked with brands like Adidas, is launching a luxury fashion line with the tokens built into the business model.
What Makes a Luxury Store Successful
From distinctive design to high-low experiences, there’s a new list of must-haves for making upscale retail work in 2022.
What Gen-Z Investors Mean for Fashion
Venture capital syndicates and online communities with young investors are changing the landscape for brands and founders.
How to Make Virtual Events Work Beyond the Pandemic
Over two years into the pandemic, brands are once again filling calendars with physical events. But their virtual counterparts remain a vital part of their toolbox.
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